Responsibilities

• Implement and communicate a clear vision for the social content team.
• Oversee creation of high-quality, engaging content across all platforms.
• Set platform-specific goals for growth, engagement and views.
• Lead long-term content planning around seasons, tentpoles & campaign launches.
• Serve as a key liaison across Digital Marketing, Corporate Partnerships, Community Engagement, Brand Marketing, Broadcast, Game Operations, PR, Player Relations, and other relevant internal departments.
• Manage relationships with external partners and agencies.
• Bring unique, creative ideas to the table, while maintaining brand consistency and supporting brand strategy throughout all content and executions.
• Lead all social game night duties, including reviewing and approving content prior to posting.
• Lead, develop, and manage full-time social content staff, as well as part-time social and design staff.
• Own performance tracking and optimization, using data and insights to inform strategy and improve results.
• Share performance insights and key content wins across the organization.
• Identify emerging trends and translate them into effective, on-brand content opportunities.
• Develop fan acquisition concepts to grow social following and subscriber databases.
• Work across brands, including NBA, WNBA and G League.
• Ability to work a flexible schedule that will include nights, weekends, travel, and holidays.
• In every position, each employee is expected to align with PS&E's mission and core values along with actively participating in company-sponsored community outreach programs.
• Other duties and special projects as assigned.