Set the strategic direction for UCLA Health’s social media channels across Instagram, Facebook, X (Twitter), LinkedIn, and more. Manage and mentor a talented social media team, providing daily guidance and supporting their continued growth. Envision the culture needed to mentor, shape and build a best‑in‑house social media support team. Roll up your sleeves when needed—contributing directly to projects to ensure team and organizational success. Ensure all content strengthens institutional reputation, builds emotional connection, and reflects UCLA Health’s brand pillars and strategic goals. Collaborate closely with creatives to align storytelling, visuals, and formats with brand standards. Oversee social media strategy for both UCLA Health and the David Geffen School of Medicine, ensuring a unified identity and voice across all channels. Lead community management efforts to both grow engaged followers and fans and respond effectively to emerging issues or crises. Partner with Communications leadership to manage risk, ensure accuracy and safety, and protect the institution’s reputation. Establish workflows, systems, and collaborative practices that support immediate needs and long‑term organizational growth.