Responsibilities

• Develop and execute the Coffee Operating Unit North America organic social, creator , entertainment /talent , brand PR, and social intelligence strategies and governance
• - Ensure alignment between social, PR, media, partnerships, and marketing initiatives
• - Partner with Media leadership to develop holistic strategies and recommend spend allocations into content , community engagement, creator and comms/ PR channels while connecting social strategy to applicable aspects of the business, ensuring consistency in mechanisms of communication across brands and with corporate communications
• - Develop and maintain all governance and process mechanisms so that there are consistent ways of working and aligned processes across all North American brands and teams
• - Determine the internal vs external team and agencies , creators and partners structures and ways of working
• - Select, own relationships and maintain scopes and management with external agencies , creators and partners
• Lead the development of annual, multi-year, and campaign-specific plans for social media, creator marketing, community engagement, and brand communications
• Social Content Strategy
• - Oversee the development & ongoing management of the annual content calendar at the portfolio level, ensuring alignment with key brand initiatives, product launches, and seasonal campaigns
• - Establish content frameworks, editorial priorities, and channel strategies.

Requirements

• Must possess a bachelor’s degree. An MBA is preferred, but not required
• 10+ years of social /influencer/PR experience with 5+ years in people management and leadership.
• Experience with key social channels, including Meta , Pinterest and TikTok
• Strong analytical skills; ability to analyze raw data, draw conclusions and develop actionable recommendations
• Experience leading social and cultural marketing teams and managing the full lifecycle of a brand experience
• Commercially and creatively minded
• Excellent communication skills and the ability to work well alone as well as with different departments across the business
• Process driven and demonstrated ability to deliver in a timely manner
• Energetic, enthusiastic, proactive, and driven
• A self-starter with respect for others’ points of view

Benefits

• Medical, Dental, Vision, Disability, Paid Time Off (including paid parental leave, vacation, and sick time), 401k with company match, Tuition Reimbursement, and Mileage Reimbursement
• Annual bonus based on performance and eligibility