Responsibilities

• Organic search strategy and execution across five facility websites in four states
• Multi-domain portfolio management — audit, prioritize, and build a network SEO strategy including long-term consolidation planning
• Local SEO across all five locations — Google Business Profile, citations, local pack performance, and compliant review generation
• Technical SEO — full site health ownership across all five domains, schema markup, Core Web Vitals, and crawl management
• Content strategy — E-E-A-T-aligned content programs with clinician contributors; YMYL compliance built in from the start
• Cross-channel strategy with in-office PPC team — shared keyword intelligence, landing page collaboration, and unified attribution reporting
• Executive reporting — monthly dashboards tying organic performance directly to leads and admissions
• Competitive intelligence across all five markets
• Building the SEO function over time — tool stack, processes, and eventually junior headcount

Requirements

• 6–10+ years of SEO experience with multi-site or multi-domain portfolio ownership
• Behavioral health, addiction treatment, or healthcare vertical experience — this is a requirement, not a preference
• Demonstrated ability to build or rebuild an SEO function from the ground up
• Deep technical SEO proficiency — audits, remediation, and developer communication without handholding
• Local SEO mastery across multiple simultaneous locations
• Proven PPC collaboration — you have worked alongside a paid team and built cross-channel strategy together
• Full attribution fluency — you connect organic performance to business outcomes
• Executive communication skills — clear, confident presenter to leadership
• Based in or willing to relocate to South Florida Boca Raton Area
• LegitScript familiarity and HIPAA marketing awareness strongly preferred

Preferred

• LegitScript familiarity and HIPAA marketing awareness strongly preferred

Benefits

• Health, dental, and vision insurance
• Competitive PTO
• The opportunity to build and own a function at a growing behavioral health network
• Relocation assistance — lumpsum up to $7,500 for qualifying candidates