Responsibilities

• Oversee the development and execution of SEO strategy (technical, on-page, off-page, and content) for our diverse client partners.
• Keep the agency at the forefront of the industry, pivoting strategies in response to search engine updates, generative AI search behaviors, and evolving user intent.
• Manage, mentor, and grow a team of SEO Strategists. Conduct regular 1-on-1s, setting performance expectations, building a high-performance culture, and foster a collaborative, continuous-learning culture.
• Responsible for team capacity planning, prioritization, and ensuring resources are aligned appropriately across client work.
• Refine and scale the agency’s SEO framework, internal tool sets and deliverable templates to maintain high quality and efficiency.
• Collaborate with Marketing Services and Client Success teams on service opportunities, high-level organic audits and growth projections for new and prospective client partners.
• Key Accountabilities:
• Team Leadership, Management and Accountability (LMA)
• SEO Strategy Innovation and Service Quality
• Client Organic Performance ROI
• Department Profitability and Resource Capacity
• Scoping Accuracy

Requirements

• 7+ years of dedicated SEO experience, with at least 3+ years leading an SEO team.
• Deep understanding of technical SEO (site architecture, schema markup, Core Web Vitals, crawling and indexing issues) and content optimization strategies.
• Deep understanding of content topical authority and the evolution of user-centric intent.
• Proven track record of driving measurable organic growth, revenue impact, and search visibility improvements across diverse client portfolios.
• Exceptional ability to explain technical SEO concepts to non-technical client stakeholders and executives.
• Expert-level proficiency with tools like Ahrefs, semrush, Google Search Console, Google Analytics 4 (GA4), and Looker Studio.

Preferred

• Digital marketing agency experience preferred.