Own and shape the company’s organic growth through brand-wide SEO strategy, AI search visibility, and scalable technical foundations, while leading content, team development, and cross-functional alignment to drive measurable revenue impact.

• Organic strategy across our brand portfolio. The vision, roadmap, and standards for how our brands compete in organic search and AI powered discovery.
• AI Search visibility. Establishing our brands as cited, authoritative sources in Google AI Overviews, ChatGPT, Perplexity, and emerging conversational search surfaces. Through answer first content architecture, entity authority, and structured data that AI systems can discover, extract, and trust.
• Technical SEO and architecture. Large scale technical infrastructure, Core Web Vitals, structured data, crawl efficiency, and the product architecture decisions that drive organic performance.
• Content strategy and production. Directing the editorial work that produces the pages, guides, studies, and resources that rank, get cited, and convert.
• Team leadership and hiring. Assessing the current core, making the talent calls that need to be made, and building the team you need for the new direction.
• Cross functional partnership. Working closely with Engineering, Analytics, and Data to build the technical and measurement foundation organic needs to operate at scale.