Director or Senior Director of Growth Marketing

Responsibilities

• Own paid digital programs across Meta, Google, YouTube, TikTok, and emerging acquisition channels
• Develop and manage campaign strategies across audience architecture, creative testing, bidding, budget allocation, and performance optimization
• Set clear ROAS, CAC, CPL, and conversion goals and hold campaigns accountable to measurable business outcomes
• Audit accounts regularly to identify inefficiencies, performance gaps, and opportunities for scale
• Build a testing framework that produces meaningful insights and improves performance over time
• Lead YouTube, paid video, and CTV acquisition strategy with a clear understanding of how video supports both awareness and conversion
• Partner with Creative to develop briefs rooted in performance data, customer insights, and channel specific best practices
• Evaluate new platforms and growth opportunities with a disciplined ROI lens and clear testing hypotheses
• Ensure creative performance learnings are shared across marketing, creative, and eCommerce teams
• Own SEO strategy across keyword architecture, content priorities, technical SEO, and organic search performance

Requirements

• 8+ years of experience in performance marketing, digital growth, paid acquisition, or a related marketing function
• 3+ years of experience leading performance marketing teams or managing direct reports
• Experience managing significant paid media budgets across multiple digital channels
• Demonstrated success improving customer acquisition, ROAS, CAC, CPL, conversion rate, or other performance marketing metrics

Preferred

• Experience with DTC, health, wellness, diagnostics, supplements, telehealth, or another considered purchase consumer category preferred