Director - RVS Product Marketing

Minneapolis, MN (Hybrid)

$122K/yr – $168K/yrDirector/ExecutiveFull time

Posted 3 days ago

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Job Summary

Own the product marketing program and strategy, including messaging, positioning, and cross-functional coordination; lead competitive intelligence, program execution, content development, and performance analytics while guiding a marketing team and partner relationships.

  • Define strategy and messaging across products
  • Drive execution and measure program impact
  • Collaborate with internal partners and external stakeholders

Job Description

Responsibilities

  • Develop the product marketing program and strategy, including product messaging and positioning or products; communication plan and implementation plan that is consistent with Company strategy. Coordinate with Company-wide partners to ensure one integrated strategy, plan and process for program implementation. Lead the competitive intelligence function.
  • Provide tactical direction and support for program implementation. Write product positioning and marketing collateral for products. Drive execution of projects on time, with excellence in quality, within budget and on brand. Build and manage relationships with internal or external business partners (wholesalers) to drive marketing programs.
  • Lead team to develop, manage and continually improve program content, requirements and process. Develop metrics and monitor results of all programs or initiatives and provide recommendations for ongoing improvements.
  • Provide effective leadership to direct reports incorporating performance management practices through individual performance plans, periodic reviews and feedback sessions, coaching and development.

Requirements

  • 10+ years' relevant experience
  • Series 7 or ability to obtain within 120 days
  • Applicants must have a valid work authorization that does not now, or in the future, require visa sponsorship for employment in the United States (e.g., H-1B, F-1 CPT, F-1 OPT, TN).

Preferred

  • Five or more years insurance industry experience in sales or marketing role
  • Ability to influence and collaborate with or lead across the organization and at all levels to drive results
  • Proven people leadership skills
  • Highly effective communication skills as well as writing /editorial skills
  • Ability to lead, influence, communicate and interact with people at all levels across the organization
  • Strong project management skills
  • Creative and strategic in solving problems as well as the ability to be flexible as needs change, and willing to do hands-on work

Benefits

  • vacation time
  • sick time
  • 401(k)
  • health, dental and life insurances
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Ameriprise Financial Services, LLC

3.8 Glassdoor

At Ameriprise Financial, we have been helping people feel more confident about their financial future for 130 years. With extensive investment advice, asset management and insurance capabilities and a nationwide network of approximately 10,000 financial advisors*, we have the strength and expertise to serve the full range of individual and institutional investors' financial needs. Ameriprise has corporate locations throughout the U.S. and across the globe, and advisor offices in all 50 states. Certain hyperlinks within Ameriprise Financial web sites or social media content may hyperlink to third-party content which we believe to be reliable however, we cannot guarantee its accuracy or completeness. For this reason, we do not endorse any linked third-party content, advertising, advice, opinions, recommendations, or other information; it's merely intended to be provided as a general source of information and is not a solicitation to buy or sell any securities, accounts, or strategies. In addition, any linked third-party content should not be used as the sole basis for any investment decisions, nor should it be construed as a recommendation or advice designed to meet the particular needs of an individual investor. Please seek the advice of a financial advisor regarding your particular financial situation. Investment products are not insured by the FDIC, NCUA or any federal agency, are not deposits or obligations of, or guaranteed by any financial institution, and involve investment risks including possible loss of principal and fluctuation in value.Investment advisory products and services are made available through Ameriprise Financial Services, LLC, a registered investment adviser. Securities offered by Ameriprise Financial Services, LLC. Member FINRA and SIPC.For additional important disclosures on engagement rules, linking to third party content or other risks, please visit: www.ameriprise.com/social *Ameriprise Financial Q1 2024 Earnings Release.

Minneapolis, Minnesota, USA
18K employees (382 in marketing)
71% recommend to a friend
86% CEO approval

Traffic Signals

Monthly Visitors
2.8M
Monthly Google Ads Budget
$11.7K
Traffic Source Mix
Search
19.3%
Direct
76.2%
Referral
3.9%
Social
0.2%
Paid
0.3%

Headcount Trend

Current headcount: ~17.6K

Marketing Team

Marketing Team Size
310 (2% of company)
Median Career Experience
20 years
Median Tenure
6.8 years
Marketing Roles Posted (Last 30 Days)
3

Funding

Total Funding
$750M
Last Raise
$750M
Post IPO Debt, 3 years ago

Funding History

  • Mar 2023
    Post IPO Debt • $750M

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