Director of Retail Media & Ads

Responsibilities

• Own the overall paid media strategy and budget across Amazon, Walmart Connect, Lowe’s, Home Depot, and international marketplaces.
• Lead Amazon advertising strategy across Sponsored Products, Sponsored Brands, Sponsored Display, Amazon PPC, Amazon DSP, and Amazon Marketing Cloud.
• Manage campaign planning, bid strategy, keyword strategy, audience targeting, budget pacing, and performance optimization.
• Set and monitor media performance goals, including ROAS, ACOS, TACOS, impression share, conversion rate, CTR, and sales lift.
• Align media strategy with promotional calendars, product launches, Prime Day, Walmart+ events, and seasonal demand periods.
• Partner with ecommerce, sales, analytics, creative, and operations teams to improve retail media performance.
• Work with external agencies or platform partners as needed while building stronger internal media capabilities.
• Review campaign performance regularly and make recommendations to improve efficiency, profitability, and revenue growth.
• Support retail media expansion across international marketplaces and emerging retail media platforms.
• Lead and develop advertising specialists across Amazon, Walmart Connect, Lowe’s, Home Depot, and other channels.
• Report media performance, budget efficiency, and growth opportunities to ecommerce leadership.

Requirements

• 7+ years of experience in retail media, ecommerce advertising, performance marketing, or marketplace advertising.
• 3+ years of hands-on experience managing Amazon Sponsored Ads / Amazon PPC.
• Deep experience with Amazon advertising platforms, including Sponsored Products, Sponsored Brands, Sponsored Display, Amazon DSP, and Amazon Marketing Cloud.
• Experience with Walmart Connect required or strongly preferred.
• Familiarity with Lowe’s One Roof Media Network, Home Depot paid media, or similar retail media platforms preferred.
• Experience managing paid media for physical products, ideally in CPG, consumer durables, home goods, appliances, manufacturing, wholesale, retail, or ecommerce.
• Strong understanding of ROAS, ACOS, TACOS, CTR, conversion rate, impression share, and retail media profitability.
• Experience managing retail media budgets and optimizing spend across multiple platforms.
• Strong analytical skills with the ability to evaluate campaign-level performance and make data-driven decisions.
• Experience managing agencies, vendors, or internal advertising specialists preferred.
• Strong communication skills and ability to present media performance to senior leadership.
• Bachelor’s degree required.

Benefits

• Medical, Dental, Vision, Life Insurance
• 401K Retirement Plan
• Paid Vacation Time
• Paid Holidays
• and More!