Responsibilities

• Strategic Leadership: Lead store marketing efforts and collaborate with the Field Organization (CRO, SVP Stores) to design and execute a customer-centric store marketing strategy.
• Elevate customer engagement through tailored initiatives that encourage retention, shopping frequency, and omnichannel experiences.
• Campaign Development: Conceptualize and implement in-store marketing strategies that drive traffic, spark product discovery, and optimize conversion.
• Collaborate with Brand Marketing, Visual Marketing, Store Operations, CRM, Email Marketing, and Digital Marketing to deliver cohesive omnichannel campaigns.
• Align in-store marketing initiatives with brand messaging and visual standards to ensure consistency.
• Localized & National Execution: Simultaneously drive national, regional, and localized in-store marketing initiatives to cater to key markets and consumer demographics.
• Develop and implement high-impact strategies for new store openings, driving awareness and traffic growth.
• Manage relationships with mall management to secure brand-appropriate marketing assets available on behalf of each store to increase awareness and drive new customers.
• Cross-Functional Collaboration: Work with the retail operations team to leverage the field to implement marketing priorities in store (Brand Campaigns, Strategic Merchandising and Business Priorities, Promotions, Email/SMS Acquisition goals, etc.)
• Partner with digital and CRM teams to integrate local and grand opening marketing initiatives across paid digital, email, and SMS channels.

Requirements

• Experience: 10–12 years of Retail Marketing experience, with a strong background in omnichannel strategies and brick-and-mortar retail expansion.
• Proven expertise in experiential marketing and creating immersive customer experiences that drive brand loyalty.
• Analytical & Strategic Skills: Proficient in marketing analytics and customer segmentation, with the ability to extract actionable insights.
• Skilled at balancing strategic thinking with tactical execution and managing tradeoffs effectively.
• Ability to segment and manage a 350+ store portfolio—grouping like stores to drive efficiency, while recognizing and addressing unique needs to maximize performance across all tiers.
• Analytical, with the ability to navigate a lot of data and pull out actionable insights
• Data-driven with strong analytical skills—adept at leveraging dashboards, reporting tools, and KPIs to identify trends, optimize performance, and inform strategic decisions.
• Ability to manage a diverse store portfolio while addressing unique market needs.
• Leadership & Communication: Strong leadership, collaboration, and communication skills to inspire teams and stakeholders.
• Knowledge & Passion: Deep understanding of the Windsor customer, her lifestyle, and shopping behaviors.