Responsibilities

• Develop annual shopper marketing strategies across Tier 1, Tier 2, and emerging retail partners.
• Create retailer-specific activation plans supporting launches, innovation, seasonal moments, and promotional events.
• Partner with Sales on Joint Business Planning and customer growth initiatives.
• Prioritize investments to maximize incremental sales, household penetration, and brand awareness.
• Directly manage 1-2 team members (e.g., Retail/Shopper Marketing Manager or Coordinator), setting clear goals, giving regular feedback, and owning their performance and development.
• Build team structure and capacity as the retail business scales, including hiring, onboarding, and defining roles for future team members.
• Delegate effectively, balancing what you lead through the team against what you execute personally, so the team’s capacity grows without becoming a bottleneck.
• Serve as a mentor and thought partner to direct reports, raising the team & retail marketing expertise and cross-functional credibility.
• Lead execution of omnichannel shopper marketing campaigns from concept through launch.
• Manage retailer marketing calendars, merchandising programs, endcaps, displays, sampling, events, educational initiatives, and retailer-exclusive activations.

Requirements

• 5-8 years of experience in Shopper Marketing, Trade Marketing, Customer Marketing, or Retail Marketing within CPG, wellness, beauty, food & beverage, or consumer health.
• Proven success developing and executing shopper marketing programs with national retailers.
• Experience managing retailer-specific campaigns from strategy through execution. Strong understanding of retail media, omnichannel marketing, and shopper behavior.
• Comfortable operating in a high-growth environment with evolving priorities.
• Experience directly managing at least one direct report, with a track record of coaching and developing junior marketers.

Preferred

• Experience working with retailers such as: Walmart, Target, Ulta Beauty, Whole Foods, Sprouts, Vitamin Shoppe, Costco, Amazon.
• Experience in supplements, wellness, beauty, or premium consumer products is strongly preferred.
• A strategic thinker who loves execution.
• Equally comfortable building annual plans and managing day-to-day activation.
• Highly organized with exceptional project management skills.
• Collaborative and able to influence cross-functional teams.
• Analytical, data-driven, and focused on measurable outcomes.
• Entrepreneurial, resourceful, and excited to help build a rapidly scaling retail organization.
• A genuine people leader who invests in developing their team, not just the plan.

Benefits

• medical, dental, and vision coverage with employer-paid plan options
• 401(k) with company match
• paid holidays and PTO
• flexible work-from-home Fridays
• wellness and fitness perks
• employee product discounts
• catered team lunches
• team-building events
• additional lifestyle benefits!