Director of Retail Lead Generation

Responsibilities

• Develop and execute the retail brand ambassador strategy to drive qualified lead generation and brand awareness
• Own program targets for lead volume, lead quality, appointment sets, conversion, and ROI
• Expand the retail footprint by identifying new club locations, partnerships, events, and activation opportunities
• Own the BJ's partnership relationship at the regional and corporate level
• Ensure ambassadors act as trusted educators and brand representatives, not just lead generators
• Lead, coach, and develop Field Leaders and Retail Brand Ambassadors across multiple locations
• Be hands-on in the clubs: model the pitch, run in-field coaching, and set the standard
• Partner with Talent Acquisition to recruit and staff ambassadors quickly as locations open
• Design scalable onboarding and training programs, scorecards, and accountability for field performance
• Build a culture of professionalism, integrity, and high performance

Requirements

• 7+ years of leadership experience in retail marketing, field marketing, brand ambassador programs, or solar/home services, including building or scaling a program
• Proven success managing large, distributed field teams across multiple locations
• Hands-on leadership style with a track record of coaching teams to hit targets
• Experience managing performance and budget accountability
• Strong command of KPIs and ability to turn data into action
• Ability to travel extensively throughout NY and NJ; valid driver's license and reliable transportation
• Based in NY or NJ
• Hands-on field leadership, retail execution at scale, brand stewardship, talent development, data-driven decision-making, partner relationship management, customer-centric mindset

Benefits

• Health, dental, vision, and retirement benefits
• Travel and business expense coverage
• High-visibility role with a clear path to growth