Director, Regional Integrated Marketing + Communications at American Cancer Society | New York, USA | $110K/yr – $115K/yr

Director, Regional Integrated Marketing + Communications

New York, USA (Remote)

$110K/yr – $115K/yrDirector/Executive7+ years expFull time

Posted 5 months ago

Job Summary

Lead a regional communications and marketing program for ACS New York, owning media relations, digital campaigns, and lead generation to advance mission and drive local impact.

Own region-wide media relations and digital promotions to support mission and revenue goals.
Must-have: 7+ years in marketing and media relations with leadership scope.
Standout: Cross-functional regional strategy with community-focused lead generation.

Job Description

Responsibilities

Manages a dynamic portfolio of work to ensure successful execution of priority communications and marketing efforts.
Develops, executes and manages promotional strategies and tactics to support mission and revenue priority activities, driving community relevance, storytelling and local lead generation.
Advances the American Cancer Society mission, goals, and objectives by raising market awareness and understanding of how ACS makes an impact in the fight against cancer.
High level media relationship stewardship and major market integration (local and regional media partnerships and targeted media relations).
Proactively leads media relations efforts in the New York City media market and is accountable for consistently delivering high-quality earned media results.
Conceptualizes, leads and executes region specific mission and revenue campaigns that drive community relevance with an emphasis on innovative social media and digital promotion strategies consistent with other area business and communications plans.
Arranges and monitors media interviews with ACS executive leadership, staff, and volunteer experts and liaises with media outlet to fulfill needed ACS assets.
Writes and edits communications materials (i.e., press releases, pitches, blogs, media advisories, media partnership proposals, social media posts, op-eds, letters to the editor, talking points, speeches, and guest editorials, etc.) in support of ACS objectives.
Participates in media training of ACS staff and volunteers as needed.
Maintains current knowledge and awareness of mission support and mission delivery strategies and current policies and positions by working collaboratively with Communications & Marketing regional/national colleagues.

American Cancer Society

3.5 Glassdoor

The American Cancer Society is a leading cancer-fighting organization with a vision to end cancer as we know it, for everyone. We are the only organization improving the lives of people with cancer and their families through advocacy, research, and patient support, to ensure that everyone has an opportunity to prevent, detect, treat, and survive cancer. Learn more at cancer.org or by calling us at 1-800-227-2345.

Founded in 1913

Atlanta, Georgia, USA

7.9K employees (725 in marketing)

www.cancer.org

63% recommend to a friend

75% CEO approval