Paramount Streaming

Director, Publicity

Burbank, CA

$110K/yr – $150K/yrDirector/Executive7+ years expFull time

Posted 5 months ago

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Job Summary

Drive Paramount+ publicity for Original scripted and unscripted series, managing campaigns from announcement to premiere and coordinating with cross-functional teams.

  • Must-have: 7+ years in entertainment publicity for TV/streaming or film.
  • Standout: Leads multi-title campaigns and acts as on-site event lead.
  • Standout: Proven ability to partner with creators and navigate talent dynamics across development to rollout.

Job Description

Responsibilities

  • Support the VP in driving comprehensive publicity campaigns for Paramount+ Original scripted and unscripted series, while independently managing select titles from initial announcement through premiere and full‑season rollout.
  • Create compelling narratives and positioning that differentiate Paramount+ content in the streaming landscape.
  • Collaborate with content and programming teams to identify publicity opportunities during the development process.
  • Execute media strategies that secure placements in key outlets including broadcast morning shows, late-night programs, major publications, podcasts, and digital platforms.
  • Build productive relationships with creators and performers while navigating talent dynamics diplomatically.
  • Lead on-site publicity operations for major events and premieres, serving as key decision-maker.
  • Manage press list development, media credentials, and on-site press coordination.
  • Oversee creation of press kits, screening materials, and event collateral
  • Collaborate with paid media and marketing teams to amplify earned media through coordinated strategies.
  • May oversee day-to-day work of publicity coordinators and junior team members.

Requirements

  • Bachelor's degree in Communications, Journalism, Public Relations, or related field required.
  • 7+ progressive experience in entertainment publicity for television, streaming, or film.
  • Demonstrated ability to create successful publicity strategies and manage media connections.
  • Ability to work evenings, holidays, and weekends as needed for events, premieres, and campaign deadlines.
  • Experience with both scripted and unscripted content publicity.

Preferred

  • Knowledge of press tour protocols, embargo management, and media event best practices.
  • Sophisticated approach to campaign development with ability to identify cultural moments and build multi-phase publicity strategies.
  • Insight of how publicity drives subscriber commitment, content discovery, brand perception, and platform differentiation.
  • Well-versed in presenting strategies and results to senior executive team.
  • Proficient collaboration skills with ability to work appropriately across creative, marketing, content, legal, and business affairs teams.
  • Highly expertise in managing complex campaigns with multiple transitioning parts.
  • Flexible and responsive to changing priorities, shifting timelines, and evolving media landscape.
  • Awards Campaign Experience (Preferred): Experience working on or supporting awards campaigns including Emmy, Golden Globe, SAG, or Critics Choice efforts.

Benefits

  • medical, dental, vision, 401(k) plan, life insurance coverage, disability benefits, tuition assistance program and PTO or, if applicable, as otherwise dictated by the appropriate Collective Bargaining Agreement.
  • Generous paid time off.
  • Attractive compensation and comprehensive benefits packages. Check out our full list of benefits here: https://www.paramount.com/careers/benefits