Director, Publicity, Paramount+

New York, USA (Unknown)

$110K/yr – $145K/yrDirector/Executive7+ years expFull time

Posted 4 months ago

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Job Summary

Drive the Paramount+ publicity lead role for Original series, owning campaigns from development through premiere and season runs.

  • Lead comprehensive publicity campaigns for Paramount+ Original series across scripted and unscripted content.
  • 7+ years in entertainment publicity with proven media relationships.
  • Organize high-impact press events and coordinate cross-functional campaign efforts.

Job Description

Responsibilities

    Lead and own comprehensive publicity campaigns for Paramount+ Original series across scripted and unscripted content, from announcement through premiere and season runs. Conceptualize innovative publicity approaches and identify new media opportunities that break through the competitive landscape. Collaborate with content and programming teams to identify publicity opportunities during the development process. Execute media strategies that secure placements in key outlets including broadcast morning shows, late-night programs, major publications, podcasts, and digital platforms. Oversee development of all press materials including press releases, media alerts, episode descriptions, talent bios, and pitch materials. Cultivate and maintain relationships with entertainment journalists, critics, trade press, podcasters, and digital influencers. Work directly with talent representatives including agents, managers, and personal publicists to align on campaign goals and secure participation in press opportunities. Build productive relationships with creators and performers while navigating talent dynamics diplomatically. Coordinate talent availability for press interviews, photoshoots, and publicity events. Lead execution of high-impact press events including premieres, screenings, press junkets, and experiential activations, serving as key decision-maker.

Requirements

    Bachelor's degree in Communications, Journalism, Public Relations, or related field required. 7+ years of progressive experience in entertainment publicity for television, streaming, or film. Demonstrated experience leading publicity strategies and managing media relationships. Portfolio of campaigns that achieved measurable media attention and business impact. Experience providing guidance to junior team members. Ability to work evenings, holidays, and weekends as needed for events, premieres, and campaign deadlines.

Preferred

    Experience working on or supporting awards campaigns including Emmy, Golden Globe, SAG, or Critics Choice efforts preferred. Has contacts in the entertainment journalism field, such as TV and radio shows, notable magazines and newspapers, industry publications, podcasts, and web media. Sophisticated approach to campaign development with ability to identify cultural moments and build multi-phase publicity strategies. Proficient collaboration skills with ability to work appropriately across creative, marketing, content, legal, and business affairs teams. Experience leading response to tedious situations and providing strategic counsel during intricate moments. Self-motivated, reliable, able to work solo while being a collaborative leader. Proficient with publicity tools, media databases, and tracking platforms.

Benefits

    The benefits available for this position include medical, dental, vision, 401(k) plan, life insurance coverage, disability benefits, tuition assistance program and PTO or, if applicable, as otherwise dictated by the appropriate Collective Bargaining Agreement. Generous paid time off. An exciting and fulfilling opportunity to be part of one of Paramount’s most dynamic teams. Opportunities for both on-site and virtual engagement events. Unique opportunities to make meaningful connections and build a vibrant community, both inside and outside the workplace.