Responsibilities

• Leads the organization’s external PR activities to support strategic priorities of the organization; its functions including media relations, thought leadership, regional communications, and support for marketing campaigns.
• Set strategy to raise awareness of the USO and broaden the organization’s base of support through media engagements and thought leadership programs.
• Support departmental, marketing, social media, community engagement, and public affairs campaigns and initiatives. Provide media guidance to regional staff.
• Oversee the development, execution, and oversight of all press materials including, but not limited to, the USO’s digital presence among the media (including USO.org’s Media Room section), press releases, fact sheets, and other relevant documents and information.
• Identify opportunities for community engagement, thought leadership, and other platforms for USO visibility and awareness.
• Oversee and ensure coordination of media strategies and activities across the organization, ensuring external message and program consistency.
• Work with various department colleagues to develop PR plans and tactics to meet specific organizational and departmental goals and priorities.
• Plan media training for field staff, C-Suite and Board members as needed to support organizational goals.
• Establish and maintain working relationships with the press to include major newspapers, online media outlets, podcasts, TV, radio, and magazines.
• Coordinate with Development team to design and execute press plans around USO corporate partner and major donor initiatives worldwide. Review and respond to media requests for information.
• Establish, maintain, and report PR goals and metrics for the Dept.
• Draft documents and collateral material in support of external and internal communications programs and campaigns.
• Serve as a resource and technical advisor, overseeing media events, developing guidelines for media relationships, providing training materials, targeted message development and PR plans for USO field staff.
• Assist in conducting market research, audience development, project management and budget coordination for a large volume and wide variety of PR initiatives.
• Manage, grow, and protect the USO brand within its functional areas and oversight, including establishing guidance for working with the media, thought leadership programs, and other initiatives.
• Lead, manage, and mentor PR team including Managers, and Specialists. Manage the day-to-day with our PR AOR and vendor relationships.
• Other duties as assigned.