Director Public Relations Media and Communications

Responsibilities

• Reputation Management & Media Relations: Serve as the primary media contact for St. Catherines and St. Charles Hospital, proactively building and maintaining relationships with local, regional, and healthcare media outlets
• Develop and execute media strategies that enhance visibility, credibility, and trust
• Monitor media coverage and public sentiment; manage routine inquiries and emerging issues, coordinating responses with Corporate Communications
• Escalate sensitive or high-risk issues and support crisis communications efforts, in partnership with Corporate Communications and executive leadership
• Partner with local community relations colleague to leverage and promote campus and community events.
• Strategic Storytelling & Content Development: Identify, develop, and promote compelling patient and physician stories that reflect the mission and impact of both hospitals
• Partner with CH digital and communications teams to produce and contribute content for the intranet, social media, web and other key consumer, employee and provider channels Translate complex clinical topics into accessible, engaging content for public audiences
• Oversee content creation for press releases, feature stories, blogs, and digital channels
• Social Media Leadership: In collaboration with the corporate digital marketing team, direct the social media strategy for both hospitals with a focus on engagement, growth, and brand reputation
• Partner with clinical teams to highlight patient journeys/testimonials, physician insights, and service line strengths

Requirements

• Bachelor’s degree in Public Relations, Communications, Journalism, Marketing, or related field (Master’s preferred)
• Exceptional storytelling and writing skills
• Strong media relationships and proven success securing earned media coverage
• Experience managing crisis communications and sensitive issues
• Experience developing and executing internal communications strategies that engage employees and align with organizational priorities
• Deep understanding of social media strategy and content development
• Ability to collaborate across teams and influence senior stakeholders
• Knowledge of healthcare regulations, including HIPAA, as it relates to communications
• Strong understanding of complex and changing healthcare issues, especially related to the communities CH serves
• Ability to develop clear communication strategies, translate complex issues and topics into accessible language, and tailor messages for diverse audiences across multiple platforms

Benefits

• generous benefits packages
• generous tuition assistance
• a defined benefit pension plan
• a culture that supports professional and educational growth