Director of Public Relations and Communications at Xanterra Travel Collection | Miami, FL

Xanterra Travel Collection

Director of Public Relations and Communications

Miami, FL (On-site)

Salary Not AvailableDirector/Executive8+ years expFull time

Posted 2 months ago

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Job Summary

Owns the brand’s external narrative and executive communications while coordinating partnerships and internal channels to move reputation and business outcomes.

Lead external PR strategy, media relations, and KPI-driven measurement to shape share of voice and influence coverage.
Manage executive thought leadership, brand partnerships, and internal communications to ensure consistent, high-impact messaging across audiences.

Job Description

Owns the external PR strategy, setting annual priorities, narrative pillars, and measurement standards that advance brand reputation and business goals.
Establishes and maintains media relations to ensure favorable coverage of company assets, activities, and announcements. Acts as chief spokesperson to the media.
Develops and oversees the creation of press releases, executive speeches, talking points, statements, and other external communication pieces.
Builds and manages an executive thought-leadership platform for the President and senior leaders, including bylined content, speaking opportunities, and industry forums.
Leads planning and execution of special events, press trips, inaugurals, and other brand moments that promote the company's image, products, and achievements.
Maintains corporate visibility with industry and trade associations and represents the company at major industry and trade functions.
Manages the company's response to unforeseen challenges that arise in the business operating environment, including crisis communications and issues management.
Administers corporate contributions and community affairs and represents the company at community events.
Manages award programs, including solicitation for votes and promotion of recognitions earned.
Defines PR and communications KPIs — including share of voice, sentiment, message pull-through, and reach — and reports performance and learnings to executive leadership on a regular cadence.

Xanterra Travel Collection

Xanterra Travel Collection is the largest operator of lodges, restaurants, and other concessions at national and state parks in the United States. Xanterra Travel Collection is a global diversified travel & hospitality company. Our operations span the country - from the lush wilderness and mountains of Glacier National Park to the magical desert of Death Valley. Whether you are looking for a once-in-a-lifetime adventure, a vacation steeped in historic character, or a luxurious spa getaway, you can find it all at Xanterra Travel Collection. Our properties combine dramatic settings and landmark buildings with exceptional service to deliver extraordinary experiences.We look forward to welcoming you to the magical places we are fortunate to call home.

Founded in 1900

Englewood, Colorado, USA

1.9K employees (65 in marketing)

www.xanterrajobs.com/main/xanterra/home