Responsibilities

• Working alongside Marketing to lead the development and implementation of a comprehensive local, national, and international PR & communications strategy for the Village; providing strategic direction and overseeing execution, with the support of the PR Manager and PR agency.
• Setting strategic goals, as well as qualitative and quantitative objectives, that are aligned with business objectives to enhance brand awareness and drive footfall and sales.
• Acting as the strategic lead in monitoring local market trends and the NYC cultural landscape; guiding the PR Manager in gathering, analyzing, and presenting market insights, identifying consumer behavior patterns and opportunities for partnerships.
• Collaborating cross-functionally to shape the Village's positioning across advertising, editorial content, and partnerships.
• Owning the PR budget; guiding the PR Manager in managing budget reports, tracking expenditures, and identifying cost-effective opportunities.
• Working alongside Marketing to provide strategic oversight and leadership to external PR agencies and consultants, while mentoring the PR Manager on day-to-day tasks, such as media entertaining and coordinating with agencies.
• Serving as primary contact for press, and building relationships and managing interview requests on behalf of the Village; leading the introduction and delivery of the concept and the image of the Village to press and media, in partnership with agencies of record.
• Providing oversight in the creation and promotion of all press tools and materials by the PR Manager, as well as management of the internal media databases and day-to-day media requirements.
• Positioning key executives as thought leaders and brand ambassadors for the Village, crafting executive messaging and briefing materials for media interviews, speaking engagements, and public appearances.
• Leading the development and execution of the Village’s influencer strategy in alignment with the Marketing team, ensuring the selection of influencers supports the larger earned media storytelling goals; working with the PR Manager to identify key influencers, negotiate partnerships, and manage day-to-day influencer interactions and content creation.

Requirements

• minimum of 8 years of public relations and brand communications experience
• minimum of one year at the Director level
• in-depth knowledge of the NYC fashion and media landscape
• willingness and ability to travel domestically and internationally
• fluency in English
• demonstrated computer literacy, with high proficiency in Microsoft Office

Preferred

• luxury brand or retailer experience
• experience working in complex, matrixed organizations
• any additional language beyond English beneficial

Benefits

• paid holidays
• a flexible time-off policy
• access to health insurance plans (including medical, dental and vision)
• life insurance and short- and long-term disability insurances
• a generous 401(k) match
• tax-advantaged spending accounts
• a generous employee referral bonus
• other supplemental benefits