Director, Provider Marketing

USA (Remote)

$226K/yr – $282K/yrDirector/ExecutiveFull time

Posted 4 months ago

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Job Summary

Own provider marketing and end-to-end GTM to accelerate adoption of Headway’s feature stack among providers and strengthen the provider community.

  • Own end-to-end provider marketing strategy and cross-functional GTM campaigns.
  • Must-have: 10+ years of marketing with leadership in go-to-market strategy.
  • Standout: Experience building community programs and using AI to accelerate testing velocity.

Job Description

Responsibilities

  • Uplevel Our Provider Narrative: Reimagine how we communicate our product value to accelerate adoption of Headway’s full feature stack and maximize the potential of the Provider <> Headway relationship.
  • Support Growth & Sales objectives : A critical cross-functional partner to Growth and Sales teams, you will deeply understand their objectives, and then structure and prioritize initiatives around equipping them to win: from owning the sales narrative and developing enablement tools to leveraging AI to rapidly accelerate channel acquisition messaging tests in the market.
  • Own the Provider Go-to-Market experience: Lead the end-to-end provider marketing strategy and coordinated GTM efforts across the Provider org. Develop differentiated positioning and messaging that clearly communicates the value of Headway’s feature stack in an increasingly competitive mental health platform landscape, and then execute best-in-class GTM campaigns that connect with Providers in a more meaningful way.
  • Strengthen the Provider Community : Evolve our community programs into a competitive moat that fosters connection and fuels loyalty, product adoption, and referrals.
  • Lead a High-Performing Marketing Team: Build and lead a team that blends creative storytelling with analytical rigor. Instill a test-and-learn culture through structured experimentation, A/B testing, and continuous optimization; establish repeatable playbooks and processes, leveraging AI to maximize efficiency and impact.
Headway logo

Headway

Headway is building a new mental healthcare system that everyone can access making it easy for therapists to accept insurance and grow their practice. 1 in 4 people in the US have a treatable mental health condition, but the vast majority do not get the care they need. The primary reason is cost: the majority of therapists do not accept insurance, meaning paying for therapy is prohibitively expensive for prospective patients. This is where we got our start – Headway has built the first software-enabled network of therapists who accept health insurance, making it easy for therapists to grow their practices, and possible for patients to find quality care they can afford. Headway was founded in 2019 and are now powering 600,000+ appointments per month. To scale its vision, Headway has raised over $325 million in funding from a16z (Andreessen Horowitz), Thrive, Accel, and GV (formerly Google Ventures), Spark Capital, Forerunner Ventures and Health Care Service Corporation. Join us, and make an impactWe believe a team's strength is in its people, and we cannot achieve this mission without a team that reflects the diversity of this problem - across race, ethnicity, gender, sexuality, age, national origin, religion, family status, disability, military status, and experience.Headway employees work remotely across the US, with the option to work from our NYC (HQ) or SF offices. Headway is committed to the full inclusion of all qualified individuals. As part of this commitment, Headway will ensure that persons with disabilities are provided with reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact talent@findheadway.com.

Founded in 2019
New York, New York, USA
3.4K employees (197 in marketing)

Traffic Signals

Monthly Visitors
4.2M
Monthly Google Ads Budget
$594.4K
Traffic Source Mix
Search
24.8%
Direct
70.3%
Referral
4.3%
Social
0.3%
Paid
0.2%

Headcount Trend

Current headcount: ~3.4K

Marketing Team

Marketing Team Size
171 (5% of company)
Median Career Experience
11 years
Median Tenure
2.3 years
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$325.5M
Last Raise
$100M
Series D, 2 years ago

Funding History

  • Jul 2024
    Series D • $100M
  • Oct 2023
    Series C • $125M
  • May 2021
    Series B • $70M

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