Director, Promotions and Loyalty Strategy

Chicago, IL (Remote)

$113K/yr – $145K/yrDirector/Executive7+ years expFull time

Posted 5 days ago

Job Summary

Own loyalty and customer engagement strategy engagements from discovery through road-mapping, guiding cross-functional teams to deliver data-driven programs that build emotional connections with customers.

  • Define lifecycle engagement strategies
  • Lead client relationships and cross-functional collaboration
  • Shape and communicate the business case and success metrics

Job Description

Responsibilities

  • Lead consulting engagement delivery in partnership with a cross-functional team across phases that include discovery, strategy, program design, user experience, business case, and road-mapping
  • Utilize your expertise and experience across disciplines of loyalty marketing, retention marketing, customer engagement, customer experience, customer strategy, and CRM to deliver significant client value
  • Focus on defining strategies that create moments of engagement across the customer lifecycle that drive sustainable, emotional connections between the consumer and brand
  • Utilize data and analytics to inform program opportunity, define the business case, and outline success measures
  • Create strong internal partnership with cross-functional team members – building collaboration that spans the disciplines of creative, technology, data insights, and account management
  • Develop strong client relationships and establish influence with key client decisions makers
  • Build and maintain subject expertise across the loyalty domain - including trends, best practices, and thought leadership

Requirements

  • 7+ years of experience in a strategic role at a management consulting firm, strategic marketing agency, or in marketing strategy / customer strategy leadership for a Fortune 500 company
  • Demonstrated experience and expertise in a combination of the following disciplines: loyalty marketing, retention strategy, customer experience management, customer engagement, customer strategy, and CRM
  • Strategic thinker able to derive and synthesize insights to provide comprehensive analysis and actionable recommendations for impactful client-facing deliverables
  • Accomplished in combining creativity and critical analysis to storyline recommendations to marketing leaders - leveraging well-developed PowerPoint skills to create compelling presentations with a strong narrative and effective communication skills to engage senior clients
  • Demonstrated analytical approach – with strong quantitative skill set to derive data-driven recommendations, inform the financial business case, and evaluate program performance
  • Highly collaborative, with strong leadership ability -- combining the toolset and presence to lead both engagement team and clients alike
  • Proven growth mindset – eager and fast to learn, adept in taking on new challenges, and committed to enabling continuous improvement
  • Diligent, disciplined, and accountable - comfortable in performing at a high-level in a dynamic, sometimes ambiguous, deadline-driven environment

Benefits

  • Medical, vision, and dental insurance,
  • Life insurance,
  • Short-term and long-term disability insurance,
  • 401k,
  • Flexible paid time off,
  • At least 15 paid holidays per year,
  • Paid sick and safe leave, and
  • Paid parental leave.
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dentsu

3.4 Glassdoor

We are dentsu. We team together to help brands predict and plan for disruptive future opportunities and create new paths to growth in the sustainable economy. We know people better than anyone else and we use those insights to connect brand, content, commerce and experience, underpinned by modern creativity. We are the network designed for what’s next.

Founded in 2001
Tokyo, JP
18K employees (4,521 in marketing)
60% recommend to a friend
68% CEO approval

Salaries

Posted range

$113K/yr – $145K/yr

Taken straight from the job posting.

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Director, Promotions and Loyalty Strategy

dentsu · Chicago, IL · Remote