Responsibilities

• Lead the global product and segment marketing strategy, ensuring clear differentiation, compelling value propositions, and alignment to target markets.
• Translate customer insights, competitive intelligence, and market dynamics into positioning, messaging, and integrated GTM strategies.
• Identify segment growth opportunities and partner with Product Management, Sales, and Regional Marketing to shape penetration plans and prioritize initiatives.
• Manage budgets, resources, and prioritization across launches, campaigns, and segment needs.
• Own the full NPI lifecycle, including positioning, messaging, launch planning, content requirements, commercial enablement, and global rollout.
• Develop and run multi-channel global campaigns tailored to priority segments, optimizing channel mix across paid, web, email, social, and events.
• Track and report campaign performance, KPIs, and pipeline impact in partnership with digital and regional teams.
• Own the global content strategy for assigned portfolios and segments, delivering hero assets, product videos, brochures, application notes, case studies, thought leadership, and web content.
• Ensure content quality, scientific accuracy, and brand consistency across all regions and channels.
• Provide sales teams with competitive differentiators, messaging, demo scripts, enablement kits, and training modules to improve win rates.

Requirements

• Educational Background: University degree in natural sciences, medicine, business administration, or a related field.
• Proven Experience: 10+ years of progressive experience in product marketing or segment/vertical marketing, with demonstrated success leading global launches and integrated campaigns; experience in life science, clinical, or diagnostic workflows strongly preferred.
• Leadership & Collaboration: Proven ability to lead cross-functional initiatives and influence diverse stakeholder groups across a global, matrixed organization — including Product Management, R&D, Sales, Regional Marketing, Applications, and Executive teams.
• Commercial Acumen: Strong data-driven decision-making skills to assess campaign and channel performance, with a keen understanding of market trends.
• Communication Skills: Superior English communication skills, both written and verbal.
• Travel Requirement: Willingness to travel approximately 30% of the time.

Preferred

• Experience in life science, clinical, or diagnostic workflows strongly preferred.

Benefits

• Competitive salaries, a robust 401(k) program, annual bonus program and comprehensive medical benefits, as well as tuition reimbursement, parental and adoption leave.