Responsibilities

• Customer & Market Intelligence
• Define and continuously refine Ideal Customer Profiles (ICPs), buyer personas, and use cases grounded in real customer data
• Own market and competitive intelligence, including competitive positioning, battlecards, and differentiation strategies
• Partner with Product to ensure customer insights directly inform product roadmap, positioning, and prioritization
• Product Positioning & Messaging
• Own end-to-end product positioning, messaging, and value propositions across products and segments
• Translate complex capabilities into clear, differentiated stories that resonate with buyers and economic decision‑makers
• Ensure consistency and clarity across all customer-facing touchpoints, from website and campaigns to sales conversations
• Sales Enablement & Bottom‑of‑Funnel Impact
• Serve as a strategic partner to Sales, with a strong focus on pipeline acceleration and deal conversion

Requirements

• 8–12+ years of experience in Product Marketing, with at least 3–5 years in a leadership or senior role
• Proven track record of working directly with customers and sales teams to drive revenue impact
• Strong experience defining personas, ICPs, use cases, and competitive positioning
• Demonstrated success in sales enablement and bottom‑of‑funnel optimization
• Ability to synthesize qualitative and quantitative inputs into clear, actionable insights
• Exceptional storytelling, messaging, and presentation skills
• Comfortable operating in ambiguity and influencing without authority

Preferred

• Experience in telematics, fleet management, IoT, SaaS, or connected systems a plus
• Hands-on experience with Salesforce
• HubSpot
• Seismic (or similar sales enablement platforms)
• Experience partnering closely with RevOps, Sales Enablement, or Field Operations teams

Benefits

• Benefits: Careers | Zonar