Director of Product Marketing at Zonar Systems | USA | $150K/yr – $180K/yr

Zonar Systems

Director of Product Marketing

USA (Remote)

$150K/yr – $180K/yrDirector/Executive8+ years expFull time

Posted 4 months ago

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Job Summary

The role focuses on customer and market intelligence, product positioning, sales enablement, and GTM leadership. It emphasizes developing ICPs, personas, and use cases, competitive insights, and collaboration with Product and RevOps. Success is measured by clear articulation of why we win and widespread understanding of ICPs across teams.

Job Description

Responsibilities

Customer & Market Intelligence
Define and continuously refine Ideal Customer Profiles (ICPs), buyer personas, and use cases grounded in real customer data
Own market and competitive intelligence, including competitive positioning, battlecards, and differentiation strategies
Partner with Product to ensure customer insights directly inform product roadmap, positioning, and prioritization
Product Positioning & Messaging
Own end-to-end product positioning, messaging, and value propositions across products and segments
Translate complex capabilities into clear, differentiated stories that resonate with buyers and economic decision‑makers
Ensure consistency and clarity across all customer-facing touchpoints, from website and campaigns to sales conversations
Sales Enablement & Bottom‑of‑Funnel Impact
Serve as a strategic partner to Sales, with a strong focus on pipeline acceleration and deal conversion

Requirements

8–12+ years of experience in Product Marketing, with at least 3–5 years in a leadership or senior role
Proven track record of working directly with customers and sales teams to drive revenue impact
Strong experience defining personas, ICPs, use cases, and competitive positioning
Demonstrated success in sales enablement and bottom‑of‑funnel optimization
Ability to synthesize qualitative and quantitative inputs into clear, actionable insights
Exceptional storytelling, messaging, and presentation skills
Comfortable operating in ambiguity and influencing without authority

Preferred

Experience in telematics, fleet management, IoT, SaaS, or connected systems a plus
Hands-on experience with Salesforce
HubSpot
Seismic (or similar sales enablement platforms)
Experience partnering closely with RevOps, Sales Enablement, or Field Operations teams

Benefits

Benefits: Careers | Zonar

Zonar Systems

3.6 Glassdoor

More than 20 years ago, Zonar was founded on the belief that safety is for everyone. Our first client: One of the world's biggest roller coasters. Since then, we've been designing, patenting, and building award-winning smart fleet management and mobility technologies for professional transportation fleets. Helping them flourish and operate more safely is job one.We're just as committed to Zonar employees. Diversity, competitive compensation, quality beliefs, professional growth, more than a mumbled thank you for a job well done; Zonar is consistently recognized as one of the best places to work, year after year. The Puget Sound Business Magazine named us one of Washington's Best Workplaces in 2022. And Women in Trucking named us a 2021 Best Place for Women to Work.Zonar is headquartered in Seattle, and we welcome remote workers across the U.S. and worldwide. If you're ready to do more to support our success, come ride with us.

Founded in 2001

Seattle, Washington, USA

www.zonarsystems.com

54% recommend to a friend

100% CEO approval