Responsibilities

• Owning go-to-market strategy and positioning across our consumer portfolio, serving as strategic partner to design, product, and GMs, and bringing a sharp perspective on the exact consumer segments we should build for
• Leading and coaching a team of PMMs, setting the standard for audience strategy, messaging simplicity, and high-impact GTM execution
• Informing the product discovery with market context, validating user needs and competitive dynamics to ensure our roadmaps deliver clear patient value and strong product-market fit
• Championing the shift toward scalable GTM capabilities and AI-native ways of working to maximize business impact

Requirements

• Have 12–15+ years of relevant marketing experience, including 8+ years in product marketing and demonstrated success building and leading teams, including people managers
• Have deep experience with consumer products or marketplaces, ideally where trust, choice, and repeat engagement drive the business
• Have a track record of shaping company-level narrative and positioning, not just individual product launches
• Are a systematic coach who uses structured approaches to assess talent, build development plans, and recruit outside talent
• Can navigate ambiguity and competing priorities, making sound tradeoffs with incomplete information
• Are an exceptional communicator who can translate complex or sensitive topics for senior leaders and represent the function in high-visibility conversations
• Have applied external market and industry insight to sharpen positioning and drive performance

Preferred

• Love turning complex user behaviors into clear, compelling positioning and GTM strategy
• Are energized by building and coaching a team of product marketers
• Can speak with equal fluency to a GM about market opportunity and to a product team about patient psychology and user experience
• Have an interest in transforming the healthcare experience for millions of patients
• Are comfortable being the accountable owner of a narrative that spans multiple products and teams
• Take pride in balancing big-picture strategy with the coaching and rigor it takes to bring a team along with you

Benefits

• Flexible, hybrid work environment at our convenient Soho location
• Unlimited Vacation
• 100% paid employee health benefit options (including medical, dental, and vision)
• Commuter Benefits
• 401(k) with employer funded match
• Corporate wellness program with Wellhub
• Sabbatical leave (for employees with 5+ years of service)
• Competitive paid parental leave and fertility/family planning reimbursement
• Cell phone reimbursement
• Catered lunch everyday along with beverages and snacks