Director, Product Marketing at Walmart Connect | Hoboken, NJ | $132K/yr – $264K/yr

Walmart Connect

Director, Product Marketing

Hoboken, NJ (On-site)

$132K/yr – $264K/yrSenior Level10+ years expFull time

Posted 5 weeks ago

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Job Summary

Own cross-platform PMM to translate product capabilities into advertiser impact, with a heavy emphasis on international localization, competitive intelligence, and scalable playbooks that unlock cross-sell and upsell across a platform ecosystem.

Growth Infrastructure: standardize adoption playbooks and cross-solution GTM to drive platform-level buy.
Competitive Intelligence: set model and lead high-impact analyses to shape product, GTM, and adoption decisions.
People & Process: build a high-performing PMM team with clear accountability and repeatable rhythms for alignment and execution.

Job Description

Responsibilities

Lead cross-platform product marketing strategy across vertical-facing, international, and internal platform audiences.
Build vertical-specific adoption strategies and product attach playbooks that help move advertisers from siloed product buy to platform-level buy.
Partner closely with PMM leaders and teams to extend product-specific positioning, launch plans, and adoption motions into cross-solution attach, cross-sell, and upsell plays.
Develop GTM approaches, messaging, and launch plans that connect product capabilities to advertiser needs and business outcomes.
Drive local GTM customization and adoption strategies for international markets, ensuring product capabilities are translated into locally relevant positioning, enablement, and market voice.
Drive roadmap inbound, GTM, and adoption for foundational internal platform capabilities that support the advertising ecosystem.
Work with Product, Sales, Strategy, Measurement Insights, Marketing, and other stakeholders to identify adoption opportunities, remove blockers, and accelerate business impact.
Set the competitive intelligence operating model for the Walmart Connect PMM organization, including standards for research quality, analysis, and insight generation.
Lead priority competitive analyses that inform product strategy, GTM decisions, positioning, and adoption planning.
Enable the PMM organization to scale competitive learning through repeatable tools, templates, and best practices.

Walmart Connect

With nearly 90% of U.S. households shopping with us every year, Walmart is deeply integrated into customers' lives and understands how they engage with products and brands throughout their shopping journey. Walmart Connect helps brands connect with our customers more often and more meaningfully than ever before to accelerate shared growth. As the closed-loop media business of America's largest omnichannel retailer, Walmart Connect offers unparalleled opportunities for brands to reach their desired customers no matter where, how, and when they shop. For additional information, visit walmartconnect.com or careers.walmart.com/walmart-connect. More than media. Meaningful connections.

Founded in 2005

Hoboken, New Jersey, US

2.5K employees (519 in marketing)

www.walmartconnect.com