Director, Product Marketing

San Diego, CA (On-site)

$175K/yr – $225K/yrDirector/Executive10+ years expFull time

Posted 4 weeks ago

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Job Summary

Own and scale product marketing for a defense/high-tech portfolio with global reach, linking strategy to BD and PM for tight GTM execution and people development.

  • Product marketing strategy and positioning ownership across markets.
  • GTM programs spanning digital, demand gen, launches, events, and PR with cross-functional partners.
  • People leadership, resource provision, and career development to keep a high-performing team aligned with company values.

Job Description

Responsibilities
  • Own and scale a global product marketing strategy aligned to business objectives and market expansion.
  • Lead cross functional GTM with business development and product management to define positioning, messaging, and campaigns for measurable growth.
  • Build and run integrated marketing programs including digital campaigns, demand generation, product launches, customer engagement, events, and PR to strengthen market presence.
Requirements
  • At least ten (10) years of progressive marketing leadership experience, preferably in the defense or high-tech sectors.
  • Experience in both product marketing strategy and tactical execution.
  • Bachelor’s degree in Marketing, Communications, Business, or related field; Master’s degree preferred.
  • Proven ability to master complex technical concepts and distill engineering capabilities into clear, accessible product positioning for multiple customer segments.
  • Track record of driving comprehensive product marketing strategies and go-to-market campaigns that yield measurable business growth.
  • Strong experience in digital and integrated marketing communications.
  • Experience managing cross-functional teams and marketing agencies/vendors.
  • Skilled in developing and executing lead generation programs that support sales objectives.
  • Strong analytical skills to translate market data into actionable insights and decisions.
  • Proficiency in marketing automation, CRM, and analytics tools; excellent written and verbal communication with brand consistency; events experience.
  • Ability to collaborate across the organization and build trusted relationships; hands-on leadership in a fast-paced environment.
  • Knowledge of defense industry marketing, government procurement processes, and related compliance considerations is a plus.
Nice to have
  • Master’s degree preferred.
TrellisWare Technologies logo

TrellisWare Technologies

TrellisWare Technologies, Inc. launched in 2000 with an innovative culture striving to push technological boundaries in the area of wireless communications. We are now a global leader in highly advanced algorithms, waveforms, and communications systems that range from small form factor radio products to fully integrated solutions. We are the interoperability standard for resilient communications When Nothing Else WorksTM.TrellisWare’s technology is a critical component of modern tactical networks. Our TSMTM waveform is incorporated into a wide range of systems, including TrellisWare radios, trusted industry partner radios, and multiple government and commercial solutions. Our highly adaptable network facilitates secure mission critical voice and data delivery in the most severe conditions. The result is an exceptionally robust, flat network that provides unprecedented scalability and supports hundreds of nodes, using less spectrum than any other Mobile Ad-hoc Networking (MANET) technology. In true collaboration, we are working with an ever-growing community of integrators, end-users, and government stakeholders to develop the newest technological solutions enabled by TrellisWare technology. We call this the Trellis//SphereTM. Come join us in the Trellis//SphereTM and see what we can accomplish together.

Founded in 2000
San Diego, California, USA
238 employees (6 in marketing)

Traffic Signals

Monthly Visitors
7K
Traffic Source Mix
Search
26.6%
Direct
64.3%
Referral
5.3%
Social
2.3%
Paid
1.5%

Headcount Trend

Current headcount: ~238

Marketing Team

Marketing Team Size
6 (3% of company)
Marketing Roles Posted (Last 30 Days)
2

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