Director of Product Marketing

New Mexico, USA (On-site)

Salary Not AvailableDirector/Executive10+ years expFull time

Posted 4 months ago

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Job Summary

Drive GTM readiness and messaging for priority asset-management products, align cross-functional teams, and guide digital activation to support client conversations and commercial priorities.

  • Own GTM readiness and clear positioning for priority products.
  • Must-have: 10+ years in asset management marketing, product commercialization, GTM, or distribution enablement.
  • Standout: Strong cross-functional influence with Distribution, Marketing, and Digital for market success.

Job Description

Responsibilities

  • Own GTM readiness for priority products, ensuring clear positioning, differentiation, and internal alignment before market activation
  • Set the GTM narrative and messaging hierarchy that flows consistently across marketing, digital, and sales enablement
  • Drive cross functional alignment across Investments, Distribution, Marketing, and Digital to ensure coordinated execution
  • Partner closely with Distribution to ensure GTM efforts support real client conversations and commercial priorities
  • Guide digital activation at a strategic level, aligning audience focus, intent, and measurement with GTM goals
  • Support prioritization and execution discipline across products and initiatives to focus effort where it matters most.
  • Product commercialization strategy and GTM readiness for priority products
  • Clear messaging hierarchies and launch narratives that scale across channels
  • Digital activation direction for priority products (audience focus, campaign intent, success metrics) in partnership with Digital Engagement
  • Cross functional GTM briefs and coordination tightly aligned with Distribution priorities.

Requirements

  • 10+ years of experience in asset management marketing, product commercialization, GTM, or distribution enablement.
  • Strong understanding of investment products, markets, and distribution channels.
  • Demonstrated ability to operate at both strategic and execution levels.
  • Proven ability to translate complex investments ideas into clear, client-ready narratives.

    Benefits

    • Medical, dental, and vision coverage.
    • Employer 401(k) safe harbor and profit-sharing contributions.
    • Work/life programs such as flexible work arrangements, flexible paid time off, paid parental leave, employee assistance plan, commuter benefits, student loan repayment program, education reimbursement program.
    • Community involvement opportunities.
    • Onsite cafeteria.
    • Onsite fitness center.
    • Referral program.
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    Thornburg Investment Management

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    Active by DesignThornburg is a privately owned, global investment firm delivering active, high-conviction portfolios to institutions, advisors, and investors. Founded in 1982, we specialize in income and global equity strategies—each designed to support long-term goals and deliver alpha—available through institutional strategies, mutual funds, ETFs, closed-end funds, managed accounts, CITs, and UCITS.Social Media Guidelines: https://www.thornburg.com/legal/social-mediaImportant information regarding third-party content:The views expressed are subject to change and do not necessarily reflect the views of Thornburg Investment Management, Inc. This is for informational purposes only and does not constitute a recommendation or investment advice and is not intended to predict the performance of any investment or market. It should not be construed as advice as to the investing in or the buying or selling of securities, or as an activity in furtherance of a trade in securities.This is not a solicitation or offer for any product or service or an offer or solicitation for the purchase or sale of any financial instrument, product or service sponsored by Thornburg or its affiliates. Nor is it a complete analysis of every material fact concerning any market, industry, or investment. Data has been obtained from sources considered reliable, but Thornburg makes no representations as to the completeness or accuracy of such information and has no obligation to provide updates or changes. Thornburg does not accept any responsibility and cannot be held liable for any person's use of or reliance on the information and opinions contained herein. The views expressed herein may change at any time after the date of this publication. There is no guarantee that any projection, forecast or opinion in this material will be realized.Investments carry risks, including possible loss of principal.

    Founded in 1982
    Santa Fe, New Mexico, USA
    246 employees (14 in marketing)
    61% recommend to a friend
    100% CEO approval

    Traffic Signals

    Monthly Visitors
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    Traffic Source Mix
    Search
    28.8%
    Direct
    55.9%
    Referral
    8.3%
    Social
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    Paid
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    Headcount Trend

    Current headcount: ~246

    Marketing Team

    Marketing Team Size
    14 (6% of company)

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