Responsibilities

• Develop and own Talkiatry's clinician positioning, messaging, and employer value proposition, differentiating Talkiatry in a highly competitive market for mental health talent.
• Own and evolve Talkiatry's employer brand across our key clinician audiences.
• Represent the voice of the clinician by conducting and synthesizing both quantitative and qualitative research across clinician personas, ensuring insights inform marketing and talent strategy.
• Orchestrate recruitment marketing campaign planning and execution across clinician roles, from awareness through completed application, partnering closely with Talent Acquisition on shared funnel and volume goals.
• Own and grow key clinician marketing channels, including the career site, our LinkedIn and Glassdoor presence, and clinician CRM and lifecycle programs.
• Drive demand generation across paid and organic channels, including web, Doximity, LinkedIn, and Indeed, to deliver a qualified pipeline of clinician applicants.
• Enable the Talent Acquisition team with messaging, materials, and audience insight that help recruiters match the right story to the right candidate.
• Manage external agencies, contractors, and media partners across content, creative, and paid media to extend team capacity and execute against our hiring targets.
• Collaborate cross-functionally with Talent Acquisition, Operations, Clinical, and Creative to optimize the candidate journey and integrate clinician-focused initiatives into broader marketing efforts and storytelling.
• Partner with Marketing teams to create clinician-facing materials, including landing pages, emails, recruiting collateral, and thought leadership content.

Requirements

• 10+ years of product marketing or consumer marketing experience, including ownership of business critical launches and multi-stakeholder GTM initiatives. Candidates with 8+ years of exceptional, directly relevant experience will also be considered.
• Deep expertise in positioning, messaging, and go-to-market strategy, with a track record of turning audience research into clear, differentiated value propositions.
• Strong audience research and insight skills, both quantitative and qualitative, with the ability to represent an audience's voice across the business.
• Hands-on experience owning and operating marketing channels (for example, web and career site, organic social, CRM and lifecycle, or paid media).
• Experience marketing to healthcare provider or clinician audiences preferred. Familiarity with how clinicians evaluate practice opportunities is an advantage but not a requirement.
• Exceptional storytelling and communication skills, with the ability to distill complex topics into clear, consumer-friendly messages.
• Demonstrated experience leveraging AI tools for audience and content insights, content production, and workflow automation.
• Strong analytical abilities, capable of synthesizing data to drive strategy and improve marketing performance.
• Collaborative and adaptable, able to navigate cross-functional teams and manage multiple priorities effectively, including working directly with Talent Acquisition and other field teams.
• Bachelor's degree required; Master's degree preferred.

Preferred

• Experience marketing to healthcare provider or clinician audiences preferred.

Benefits

• Top-notch team: A diverse, experienced group motivated to make a real difference in mental health care.
• Real ownership: You will have meaningful scope, visibility, and latitude from day one. This is a role where you will build, not just manage.
• Work at the frontier: You will lead how Talkiatry applies AI and emerging capabilities to patient engagement at scale, with the infrastructure investment and leadership support to do it right.
• Excellent benefits: Medical, dental, and vision effective day one of employment, 401K with match, generous PTO plus paid holidays, paid parental leave, and more.
• Grow your career with us: Hone your skills and build new ones with our Learning team as Talkiatry expands.
• It all comes back to care: We are a mental health company, and we put our team's well-being first.