Director, Product Marketing at Straumann Group | Andover, MA | $185K/yr – $210K/yr

Director, Product Marketing

Andover, MA (Hybrid)

$185K/yr – $210K/yrDirector/Executive10+ years expFull time

Posted 3 months ago

Job Summary

Owns NAM product marketing portfolio strategy and end-to-end launch excellence, turning market and competitive insights into growth priorities and cross-functional execution with Sales and Marketing alignment.

Growth ownership: define strategy, positioning, segmentation, and value proposition for implant and biomaterials across NAM markets.
Launch and commercialization: lead end-to-end launches with cross-functional enablement and strong market adoption.

Job Description

Responsibilities

Portfolio Strategy & Growth
Define and lead the NAM product marketing strategy aligned to global direction and regional market dynamics
Own portfolio positioning, segmentation, and value proposition development across implant and biomaterials solutions
Translate market, customer, and competitive insights into clear growth strategies and commercial priorities
Identify and prioritize high-impact opportunities to accelerate revenue, share, and profitability
Launch Excellence & Commercial Execution
Lead end-to-end commercialization strategy for new product launches, ensuring strong market adoption and revenue realization
Partner with Sales Leadership to deliver best-in-class go-to-market strategies, tools, and enablement
Ensure alignment across Marketing Communications, Training, and Sales to drive consistent, high-impact execution
Establish and scale launch excellence frameworks and best practices across the portfolio

Requirements

Bachelor’s Degree required; MBA or advanced degree preferred
10–15+ years of experience in Medical Device or Life Sciences, with a strong emphasis on product marketing and commercialization
Proven track record of owning and growing product portfolios with measurable commercial impact
Demonstrated success leading cross-functional initiatives in a matrixed global organization
Experience leading and developing high-performing teams

Nice-to-Have

Experience in dental, implantology, or clinically driven product environments
Strong capability in market segmentation, value proposition development, and go-to-market strategy
Ability to operate effectively at both strategic and executional levels
Exceptional communication, influence, and stakeholder management skills
Demonstrated ability to translate complexity into clear, actionable strategies

Straumann Group

United for global excellence in dentistry.Every vision has its story, and ours began more than 60 years ago. Since then, our innovations and achievements have become landmarks in dentistry worldwide. Straumann began as a family-owned institute, grew into a publicly-owned holding, and today comprises a number of leading and talented companies around the world. Our vision has always been to create more than just smiles, but lasting confidence for dentists, labs, patients, employees, partners, dental networks and the global community.

Münchenstein, Basel-Country, CHE

10K employees (1,100 in marketing)

www.straumann-group.com