Director, Product Marketing

Andover, MA (Hybrid)

$185K/yr – $200K/yrDirector/Executive10+ years expFull time

Posted 4 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Drive NAM product marketing strategy and commercialization for implant and biomaterials to accelerate revenue, share, and profitability.

  • Own end-to-end commercialization strategy and launch execution for new products.
  • Must-have: 10–15+ years in Medical Device or Life Sciences product marketing.
  • Standout: Global-to-regional alignment with data-driven decision making and cross-functional leadership.

Job Description

Responsibilities

  • Define and lead the NAM product marketing strategy aligned to global direction and regional market dynamics
  • Own portfolio positioning, segmentation, and value proposition development across implant and biomaterials solutions
  • Translate market, customer, and competitive insights into clear growth strategies and commercial priorities
  • Identify and prioritize high-impact opportunities to accelerate revenue, share, and profitability
  • Lead end-to-end commercialization strategy for new product launches, ensuring strong market adoption and revenue realization
  • Partner with Sales Leadership to deliver go-to-market strategies, tools, and enablement
  • Ensure alignment across Marketing Communications, Training, and Sales to drive consistent, high-impact execution
  • Establish and scale launch excellence frameworks and best practices across the portfolio
  • Build a deep, data-driven understanding of customer needs, clinical trends, and competitive dynamics
  • Leverage insights to inform portfolio strategy, messaging, and innovation priorities

Requirements

  • Bachelor’s Degree required; MBA or advanced degree preferred
  • 10–15+ years of experience in Medical Device or Life Sciences, with a strong emphasis on product marketing and commercialization
  • Proven track record of owning and growing product portfolios with measurable commercial impact
  • Demonstrated success leading cross-functional initiatives in a matrixed global organization
  • Experience leading and developing high-performing teams

Preferred

  • Experience in dental, implantology, or clinically driven product environments
  • Strong capability in market segmentation, value proposition development, and go-to-market strategy
  • Ability to operate effectively at both strategic and executional levels
  • Exceptional communication, influence, and stakeholder management skills
  • Demonstrated ability to translate complexity into clear, actionable strategies
Straumann Group logo

Straumann Group

United for global excellence in dentistry.Every vision has its story, and ours began more than 60 years ago. Since then, our innovations and achievements have become landmarks in dentistry worldwide. Straumann began as a family-owned institute, grew into a publicly-owned holding, and today comprises a number of leading and talented companies around the world. Our vision has always been to create more than just smiles, but lasting confidence for dentists, labs, patients, employees, partners, dental networks and the global community.

Münchenstein, Basel-Country, CHE
10K employees (1,100 in marketing)

Traffic Signals

Monthly Visitors
664.1K
Traffic Source Mix
Search
50.1%
Direct
39.5%
Referral
7.6%
Social
1.9%
Paid
0.8%

Headcount Trend

Current headcount: ~10.1K

Marketing Team

Marketing Team Size
762 (8% of company)

Recent News