Director of Product Marketing at Smartcat | Boston, MA

Smartcat

Director of Product Marketing

Boston, MA (Remote)

Salary Not AvailableDirector/Executive8+ years expFull time

Posted 3 months ago

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Job Summary

Drive Smartcat's solutions marketing for marketing and L&D buyers, shaping value propositions and GTM with cross-functional launches.

Own strategy, messaging, and packaging for marketing and learning solutions for Director+ personas.
Must-have: 8+ years in B2B SaaS solutions marketing or GTM targeting marketing buyers.
Standout: Experience with AI-native products or marketing emerging tech categories.

Job Description

Responsibilities

Own the strategy, messaging, and packaging for all Smartcat solutions built for marketing and learning and development teams, with a focus on Director+ personas.
Define and evolve value propositions that clearly articulate how Smartcat helps marketers increase impact, reduce time-to-market, and expand globally.
Partner with Product and Growth to shape how capabilities are translated into full-funnel solutions that solve real-world marketing problems.
Build and recommend go-to-market motions that include positioning, competitive differentiation, industry events, campaigns, and sales enablement.
Deliver engaging content that brings solutions to life—playbooks, customer stories, landing pages, and campaign briefs.
Conduct research to deeply understand user personas, use cases, and buying behavior, and feed that insight into messaging, roadmap, and sales strategy.
Lead product launches, driving GTM strategy, internal enablement, and cross-functional readiness.
Collaborate with Product to ensure use cases are prioritized, understood, and represented in roadmap conversations and feature planning.

Requirements

8+ years of experience in solutions marketing, product marketing, or go-to-market strategy roles in B2B SaaS—ideally with experience targeting marketing buyers.
Proven ability to craft compelling solution narratives rooted in customer problems and business outcomes.
A strong understanding of marketing workflows, tools, and challenges—especially in content creation, website management, localization, or campaign execution.
Experience working closely with Product and Engineering teams to influence feature development and translate technical capabilities into buyer-relevant messaging.
Skilled in partnering with Sales and Customer Success to enable adoption and help deals move faster.
A strong writer, communicator, and storyteller—you know how to make complex ideas land simply and powerfully.
Bonus if you’ve worked on AI-native products or marketed emerging tech categories.

Preferred

Bonus if you’ve worked on AI-native products or marketed emerging tech categories.

Smartcat

4.2 Glassdoor

Smartcat is the essential AI platform for global enterprise content.Smartcat’s expert-enabled AI Agents automate content creation, translation, and localization across every format, language, and team — from documents to websites to software. Built for speed, scale, and brand control, they help global organizations communicate with consistency and impact.With Smartcat, teams can instantly generate or adapt content in any language, drawing on a multilingual enterprise knowledge base and continuously improving through human feedback. Our AI Agents remember every update, eliminating repetitive edits and enabling better results over time.For complex or high-stakes content, Smartcat connects users to the world’s largest marketplace of linguists and editors, all orchestrated by AI for maximum efficiency.More than 1,000 companies, including 25% of the Fortune 1000, rely on Smartcat to accelerate global growth and streamline their content operations.Smartcat is a Training Industry 2024 Top AI in Training Companies winner.

Founded in 2016

Wilmington, Delaware, USA

348 employees (117 in marketing)

www.smartcat.com

72% recommend to a friend

88% CEO approval