Director, Product Marketing & Research — Personal Finance & Money

Oakland, CA (On-site)

$269K/yr – $364K/yrDirector/ExecutiveFull time

Posted 7 days ago

Job Summary

Own and scale a PMM and Research function across Personal Finance and Money, shaping GTM, positioning, and research-driven decision making.

Lead a 20+ person team and build leadership across Product Marketing and Research.
Define strategy for go-to-market, segmentation, and cross-functional alignment with executives.
Drive measurable outcomes in acquisition, adoption, and retention through research-informed decisions.

Job Description

Responsibilities

Team leadership: Lead, hire, and develop a 20+ person org spanning Product Marketing and Research; build leaders, raise the talent bar, and instill a culture of ownership and high performance.
GTM strategy: Set the strategic direction for go-to-market across Personal Finance and Money — from opportunity sizing and segmentation to full-funnel launch strategy for major initiatives and new product lines.
Positioning & messaging: Own the segmentation and positioning frameworks that serve as the source of customer truth across product and marketing org-wide.
Research integration: Ensure research has a standing voice in product and executive decision-making, translating member insight into concrete product and marketing implications. This Research scope spans across market research, product research, and research operations.
Cross-functional & executive influence: Partner with Product, Growth, Brand, and Integrated Marketing leaders to align strategy and execution; represent PMM & Research in senior leadership and executive forums.
Business impact: Evaluate opportunities, set priorities, and drive measurable outcomes across acquisition, adoption, and retention for Personal Finance and Money.

Requirements

15+ years of product marketing experience in consumer technology, including 8-10 years people leadership managing managers and building teams; Fintech and B2C strongly preferred.
Track record of building a PMM function from the ground up — hiring, developing talent, and instilling operating rigor.
Deep expertise in product marketing fundamentals: segmentation, positioning, messaging, launch and E2E journeys and experiences.
Executive presence and a proven ability to influence and align senior cross-functional and leadership stakeholders.
Strong strategic and analytical horsepower — able to frame the right problems, extract insight from data, and convert it into decisive action.
Deep experience partnering with Research functions; experience directly overseeing a research function is a plus.

Intuit

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Intuit is a global technology platform that helps our customers and communities overcome their most important financial challenges. Serving millions of customers worldwide with TurboTax, QuickBooks, Credit Karma and Mailchimp, we believe that everyone should have the opportunity to prosper and we work tirelessly to find new, innovative ways to deliver on this belief. We encourage conversations on this page and will not delete comments that follow our terms of use. In order to keep this a safe community, the below posts may be removed: Repeated posts of the same content, spam or posts from fake accounts or profiles, offensive language or material, threats to others in the community, posts deliberately aimed to have a negative effect on the community or conversations.

Founded in 1983

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17K employees (1,607 in marketing)

www.intuit.com

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