Responsibilities

• Own product marketing strategy and execution
• Provide executive leadership across product messaging, positioning, competitive intelligence, product launches, that is tightly aligned with our go-to-market strategy, our sales enablement as well as voice of customer team.
• Define and evolve clear, differentiated messaging that resonates across customer segments, channels, and in-product experiences.
• Lead high-impact GTM plans for new and existing offerings, outlining how products are developed, positioned, launched, and scaled.
• Partner closely with Sales and Sales Enablement to ensure teams are equipped with launch-ready, compelling narratives, value propositions, and proof points that clearly articulate differentiation.
• Partner with Product leadership and our Voice of Customer team to embed voice-of-customer insights into product planning through research, market trends, competitive analysis, and performance data.
• Develop and maintain buyer and user personas that inform product development, marketing strategy, and lifecycle engagement.
• Build and manage a strategic pipeline of customer references and case studies in partnership with Sales.
• Represent Monotype at key industry conferences, events, and forums to build product credibility, brand awareness, and thought leadership.
• Collaborate with demand generation teams to craft compelling stories that drive awareness, pipeline, and revenue across the customer lifecycle.