Director of Product Marketing

Responsibilities

• Point of View & Market Narrative
• Develop and defend Modern Health's POV on workplace mental health grounded in clinical evidence, employer buying trends, and competitive dynamics.
• Translate the Adaptive Care Model, the 20-60-20 framework, and our care philosophy into a crisp, ownable story that breaks through market noise.
• Partner with product leadership, clinical leadership, CCO, and executives to develop buyer-facing narratives that open doors in the market.
• Serve as an internal ambassador and steward of positioning consistency ensuring Sales, CS, Marketing, and PR all speak from the same foundation.
• Position us boldly in market centered around our differentiators
• Positioning & Messaging
• Own the positioning brief development process across the full product and service portfolio.
• Lead structured messaging development for both B2B (HR/Benefits buyers, consultants, brokers) and B2C (member-facing) audiences.
• Drive competitive differentiation developing positioning angles that exploit competitor weaknesses while reinforcing Modern Health's distinct adaptive care approach.

Requirements

• 8+ years of product marketing experience, with at least 3 years in a leadership role.
• Proven track record owning positioning and messaging for a complex, multi-product B2B solution in health tech or HR benefits.
• 3+ years experience working in Health Tech, Health Care, or HR Benefits environments.
• A natural storyteller with strong POV: someone who can write a compelling positioning brief, defend a messaging decision in a room of skeptics, and cut through internal politics to drive clarity.
• Deep fluency in GTM launch processes you’ve run the full lifecycle multiple times and can coach the company through it.
• Experience developing sales-facing materials that actually get used and drive sales: battlecards, pitch decks, one-pagers, and frameworks that resonate with sophisticated buyers (consultants, HR leaders, CFOs).
• Ability to distill complex clinical, technical, or data-driven content into buyer-relevant narratives without losing nuance.
• Sharp competitive instincts you track the market, understand competitor positioning, and know how to use it.
• Collaborative, direct, and structured communicator who can align stakeholders across Product, Sales, Care, and Executive leadership.
• Immigration sponsorship is not available for this position. Applicants must be able to maintain work authorization for the duration of employment without employer sponsorship or employer-provided training plans or attestations (including, for example, the Form I-983 required for STEM OPT).

Benefits

• Medical / Dental / Vision / Disability / Life Insurance
• High Deductible Health Plan with Health Savings Account (HSA) option
• Flexible Spending Account (FSA)
• Access to coaches and therapists through Modern Health's platform
• Generous Time Off
• Company-wide Collective Pause Days
• Parental Leave Policy
• Family Forming Benefit through Carrot
• Family Assistance Benefit through UrbanSitter
• Professional Development Stipend