Responsibilities

• Develop and implement product marketing strategies to foster commercial growth and product adoption.
• Define product positioning, value propositions, and messaging frameworks to communicate benefits effectively.
• Conduct market research and competitive analysis to identify trends and growth opportunities.
• Lead go-to-market planning and execution for new product launches and strategic initiatives.
• Collaborate with cross-functional teams to ensure alignment with business objectives.
• Oversee the creation of marketing materials, thought leadership content, and customer communications.
• Drive brand strategy and maintain consistency across all marketing channels.
• Develop and manage integrated marketing campaigns across various channels.
• Monitor market performance and campaign effectiveness to optimize marketing investments.
• Support business development initiatives with market insights and strategic communications.

Requirements

• Bachelor’s degree in Marketing, Business Administration, Life Sciences, Pharmaceutical Sciences, or a related field.
• Minimum of 5 years of progressive experience in product marketing or commercial strategy.
• Proven success in developing and executing go-to-market strategies in healthcare or related industries.
• Strong understanding of pharmaceutical product commercialization and regulatory considerations.
• Exceptional leadership, communication, and stakeholder management skills.
• Ability to translate complex scientific information into customer-focused messaging.
• Strong analytical and strategic planning skills, leveraging market data for decisions.
• Experience managing cross-functional teams and multiple strategic initiatives.
• Skills: Pharmaceutical Marketing, Market Analysis, Brand Strategy, Cross-Functional Collaboration, Leadership Skills.
• Certifications: Pharmaceutical Certification, Marketing Certification, Project Management Certification, Leadership Training.

Preferred

• Advanced degree (MBA, MPH, MS, or related field) is preferred.
• Experience launching pharmaceutical products in both domestic and international markets.
• Knowledge of healthcare industry trends, reimbursement environments, and patient engagement strategies.
• Expertise in brand development and product lifecycle management.
• Familiarity with CRM platforms, marketing automation tools, and healthcare analytics.