Responsibilities

• NPI & Product Alignment: Partner closely with Product Management to define GTM strategies, tier-based launch plans, and target buyer personas for all New Product Introductions (NPI), including AI-native threat detection, automated privacy attestations (Apple/Google), and MCP/agentic DevSecOps integrations.
• Competitive Intelligence & Win/Loss: Systematically track competitive dynamics, analyze market shifts, and lead rigorous win/loss analyses. Turn unstructured tribal knowledge into actionable battlecards, counter-positioning, and deal-winning insights.
• Sales & Partner Enablement: Build high-converting, modern sales collateral (pitch decks, solution briefs, ROI calculators, interactive demos, and battlecards) to empower our direct enterprise sales team and channel partners throughout the sales cycle.
• Customer Lifecycle & Expansion: Collaborate with Customer Success and Account Management to create adoption, cross-sell, and upsell collateral that communicates ongoing platform value, highlights new risk intelligence, and directly supports renewals.
• Mobile Risk & AI Research: Leverage insights from the industry’s largest repository of Mobile Application Risk Intelligence (MARI) to publish benchmark reports, industry trends, and thought-leadership content.
• Analyst & Community Engagement: Manage relationships with key industry analysts (Gartner, IDC, Forrester) and standards bodies (OWASP, ADA MASA) to ensure top-tier positioning and briefing execution.
• Technical Content Creation: Plan and author targeted content tailored to CISOs, Mobile AppSec engineers, and Developers, including whitepapers, blog posts, webinars, and customer success stories.
• Cross-Functional Leadership: Serve as a core connector across Product Management, Threat Research, Revenue, and Customer Success to keep positioning aligned from first touch through renewal.

Requirements

• Experience: 5+ years of B2B SaaS product marketing experience, with a proven track record in cybersecurity, mobile AppSec, enterprise software, or DevSecOps.
• Lifecycle & Launch Expertise: Demonstrated track record leading end-to-end product launches alongside Product Management, as well as developing enablement programs that drive expansion and retention.
• Technical Fluency: Ability to translate complex technical concepts (e.g., dynamic/static analysis, SDK privacy manifests, AI/LLM components, CI/CD integrations) into clear, value-driven messaging for diverse personas.
• Market Intelligence & Research: Proven track record conducting primary/secondary research, win/loss interviews, and competitive analysis to shape messaging.
• Exceptional Storytelling: Outstanding written, verbal, and visual communication skills with a portfolio demonstrating high-quality positioning and collateral.
• Agile Execution: Ability to prioritize effectively, manage cross-functional initiatives, and thrive in a fast-paced, high-growth tech environment.
• Education: Bachelor’s degree in Marketing, Business, Computer Science, or a related field (or equivalent practical experience).

Benefits

• health insurance, 401k with company match, paid parental leave, Home Office Stipend, and flexible PTO.