Director Product Marketing Manager

Responsibilities

• Lead content strategy for flagship events across Microsoft technologies, aligning themes, messaging, and technical depth with audience needs and business priorities. Influence content priorities and investment decisions across a broad set of products and solutions.
• Analysis of Customer and Market Signals: Lead the evaluation of audience research, customer feedback, and market insights to identify practical scenarios and learning needs. Translate these insights into content recommendations and differentiated audience experiences.
• Value Prop Positioning, Messaging, Bill of Materials (BOM): Drive the development of compelling narratives, messaging, and customer stories that connect technical capabilities to real-world scenarios. Align stakeholders on content priorities and develop integrated content, presentations, and demo plans.
• Cross-Functional Orchestration: Develop partnerships and become a trusted advisor across Product Marketing, Skilling, Developer Relations, Engineering, Community, and Events. Lead cross-team initiatives to deliver technically accurate, high-quality content and consistent audience experiences.
• Go-to-Market: Define the content strategy for the end-to-end customer journey before, during, and after flagship events. Partner across teams to deliver storytelling and learning experiences that extend customer engagement, adoption, and advocacy beyond the event itself.
• Define success criteria and performance metrics to assess content quality, learning, engagement, and business impact. Use performance data and audience feedback to share insights, proactively address gaps, and improve future flagship-event content.

Requirements

• Master's Degree in Marketing, Computer Science, Business or related field AND 4+ years experience in business
• OR Bachelor's Degree in Marketing, Computer Science, Business or related field AND 6+ years experience in business
• OR equivalent experience.

Preferred

• 8+ years experience in product marketing, content strategy or technical audience marketing, with demonstrated ownership of strategy and priorities across stakeholder groups.
• Experience creating content for technical audiences, with the ability to understand their needs, address practical scenarios and partner effectively with subject-matter experts.
• Ability to build cross-functional partnerships, influence senior stakeholders and manage competing priorities.
• Ability to make complex technical topics clear and relevant while preserving technical depth using storytelling and communication skills.
• Ability to use audience insights and performance data to inform marketing decisions and evaluate results.
• Experience leading content strategy for major technical events.
• Experience engaging developers, architects, data professionals, IT professionals or technical decision makers through content about Microsoft technologies.
• Experience with customer storytelling, technical content quality and content that supports learning, engagement and adoption.