Responsibilities

• Own channel-driven demand generation and sales enablement strategy in partnership with the VP of Channel Development, with direct accountability for partner-sourced and partner-influenced revenue
• Develop and maintain scalable sales enablement and demand assets including partner toolkits, pitch decks, battlecards, application guides, calculator tools, case studies, and technical comparisons that support pipeline creation, conversion, and installed volume
• Support partner training, activation, and co-branding programs to ensure consistent positioning, commercial readiness, and execution across quoting, specification, value engineering, and installation
• Define, track, and optimize channel performance KPIs including pipeline creation, win rates, installed volume, and revenue contribution
• Lead channel marketing strategy for aluminum commercial window systems, ensuring clear positioning within the LuxWall product offering to drive adoption and revenue growth
• Develop and execute go-to-market programs for shop-built aluminum window fabricators and OEMs including segmentation, messaging, application guidance, and partner enablement
• Support partner onboarding and activation to ensure technical, commercial, and sales readiness across targeted territories and segments
• Collaborate with Sales and Channel Development to expand market share and revenue contribution within priority accounts and regions
• Own product marketing for LuxWall’s product line by developing sales and marketing collateral that results in commercial impact
• Translate product capabilities, performance data (M&V, energy modeling, third party testing, etc), and use cases into clear, market-ready messaging and assets that support selling, specification, and value engineering

Requirements

• 10+ years of experience in product marketing, technical marketing, or product management with significant experience in building materials, glazing, façade/building envelope, or construction products
• Proven success building and scaling channel marketing and sales enablement programs tied to measurable revenue outcomes
• Strong experience working with glaziers, window OEMs, or similar ecosystems across multi-step sales channels
• Demonstrated ability to translate complex technical products into clear, compelling commercial narratives
• Experience collaborating on pricing and commercial strategy preferred
• Highly cross-functional and comfortable operating at both strategic and hands-on levels in a high-growth environment
• Excellent communication, presentation, and stakeholder-management skills

Preferred

• Experience collaborating on pricing and commercial strategy preferred