Director, Product Marketing at Lessen | Scottsdale, AZ

Lessen

Director, Product Marketing

Scottsdale, AZ (On-site)

Salary Not AvailableDirector/Executive8+ years expFull time

Posted 5 months ago

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Job Description

Responsibilities

Define and evolve product positioning across: Residential, Commercial, Marketplace, Lessen360, Lessen Pro, Aiden, Emerging services
Lead development of messaging houses
Clarify ICPs, buyer personas, and vertical narratives
Translate complex capabilities (including AI differentiation) into clear business outcomes
Ensure consistency across website, decks, campaigns, and sales materials
Own GTM strategy for product launches and major releases
Partner with Product on roadmap communication and release planning
Develop launch messaging, sales tools, competitive positioning, and internal enablement

Create repeatable launch playbooks and processes
Align cross-functional stakeholders (Product, Sales, Demand Gen, Customer Success)
Build and maintain core sales assets: Pitch decks, Battlecards, Objection handling, ROI narratives, Competitive comparison
Develop vertical-specific messaging for priority segments (e.g., fitness, banking, medical, multi-family)
Partner with Sales leadership to identify gaps in messaging and tools
Support strategic deals with tailored positioning
Lead competitive research and narrative differentiation
Equip Sales with clear, defensible competitive positioning
Monitor industry trends in AI, property operations, marketplaces, and portfolio management
Shape and scale the story around Aiden and Lessen’s proprietary data advantage
Ensure AI differentiation is consistently communicated and commercially relevant
Develop proof frameworks and metrics storytelling

Requirements

Bachelor’s degree in business, engineering, computer science, or a related field required
8–12+ years in B2B product marketing roles
Experience owning positioning and GTM strategy
Proven success launching products in SaaS, platform, marketplace, or technology-enabled services environments
Strong collaboration with Product and Sales leadership
Experience translating technical differentiation into outcome-driven messaging
Strong executive communication skills
Experience in AI-enabled platforms

Experience in property services or property management-related business
Experience building a PMM function from scratch

Benefits

Health, Dental, Vision, Life, Disability options
401K retirement savings plan
Paid vacation, federal and floating holidays
Maternity/Paternity Pay
Career advancement opportunities
All the tools you'll need to be successful

Lessen

2.6 Glassdoor

Lessen makes caring for, and improving real estate properties simpler, faster, and better through best-in-class, fully outsourced, and on-demand property services. For commercial and residential properties, we deliver faster renovations and turns, hassle-free maintenance, reduced issues through preventive maintenance, and capital projects that are on time and on budget, all while improving the experience of tenants/residents. Who we serveOur customers include distributed real-estate portfolio owners and managers in both commercial and residential markets. In commercial markets, we serve distributed properties such as commercial banks, healthcare, retail, grocery, REITs, telecommunications, logistics, and industrial businesses. Our residential customers include owners/operators of single-family home portfolios, multi-family units, home builders, and warranty providers.Powered by tech -- perfected by peopleLessen's technology suite, One by LessenTM connects clients with property owners and our network of over 30,000 vendors in over 55 trades. One by Lessen helps clients manage work orders, streamline processes, and control costs. It enables improved communications through user-friendly mobile apps for operations, tenants/residents, and vendors that shorten repair times, and optimize projects. Lessen's professional field project managers offer boots-on-the-ground services and streamlined processes that leverage Lessen’s network of service professionals in over 100 markets nationally. We help our customers overcome labor shortages, reduce headcount and overhead, and grow and scale their businesses. Both clients and vendor affiliates also benefit from our supply chain and buying power to secure project materials at lower costs. Lessen LLC is a venture-backed, privately held company with offices in Scottsdale and Chicago. To learn more, please visit http://www.lessen.com.

Founded in 2019

Scottsdale, Arizona, USA

1K employees (17 in marketing)

www.lessen.com

28% recommend to a friend

31% CEO approval