Director, Product Marketing

Chicago, IL (On-site)

Salary Not AvailableDirector/Executive8+ years expFull time

Posted 5 months ago

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Job Summary

The role centers on leading product marketing with responsibilities for positioning, GTM strategy, messaging, and sales enablement across multiple product lines. It requires 8–12+ years in B2B product marketing and strong collaboration with Product and Sales. It emphasizes AI differentiation, cross-functional alignment, and building scalable PMM processes.

Job Description

Responsibilities

  • Positioning & Messaging Architecture Brand Strategy & Governance
  • Define and evolve product positioning across: Residential o Commercial o Marketplace o Lessen360 o Lessen Pro o Aiden o Emerging services
  • Lead development of messaging houses
  • Clarify ICPs, buyer personas, and vertical narratives
  • Translate complex capabilities (including AI differentiation) into clear business outcomes
  • Ensure consistency across website, decks, campaigns, and sales materials
  • Go-to-Market Strategy & Launch Excellence
  • Own GTM strategy for product launches and major releases
  • Partner with Product on roadmap communication and release planning
  • Develop launch messaging, sales tools, competitive positioning, and internal enablement

Requirements

  • Bachelor’s degree in business, engineering, computer science, or a related field required
  • 8–12+ years in B2B product marketing roles
  • Experience owning positioning and GTM strategy
  • Proven success launching products in SaaS, platform, marketplace, or technology-enabled services environments
  • Strong collaboration with Product and Sales leadership
  • Experience translating technical differentiation into outcome-driven messaging
  • Strong executive communication skills

Preferred

  • Experience in AI-enabled platforms
  • Experience in property services or property management-related business
  • Experience building a PMM function from scratch

Benefits

  • Competitive compensation
  • Health, Dental, Vision, Life, Disability options
  • 401K retirement savings plan
  • Paid vacation, federal and floating holidays
  • Maternity/Paternity Pay
  • Career advancement opportunities
  • All the tools you'll need to be successful
Lessen logo

Lessen

Lessen makes caring for, and improving real estate properties simpler, faster, and better through best-in-class, fully outsourced, and on-demand property services. For commercial and residential properties, we deliver faster renovations and turns, hassle-free maintenance, reduced issues through preventive maintenance, and capital projects that are on time and on budget, all while improving the experience of tenants/residents. Who we serveOur customers include distributed real-estate portfolio owners and managers in both commercial and residential markets. In commercial markets, we serve distributed properties such as commercial banks, healthcare, retail, grocery, REITs, telecommunications, logistics, and industrial businesses. Our residential customers include owners/operators of single-family home portfolios, multi-family units, home builders, and warranty providers.Powered by tech -- perfected by peopleLessen's technology suite, One by LessenTM connects clients with property owners and our network of over 30,000 vendors in over 55 trades. One by Lessen helps clients manage work orders, streamline processes, and control costs. It enables improved communications through user-friendly mobile apps for operations, tenants/residents, and vendors that shorten repair times, and optimize projects. Lessen's professional field project managers offer boots-on-the-ground services and streamlined processes that leverage Lessen’s network of service professionals in over 100 markets nationally. We help our customers overcome labor shortages, reduce headcount and overhead, and grow and scale their businesses. Both clients and vendor affiliates also benefit from our supply chain and buying power to secure project materials at lower costs. Lessen LLC is a venture-backed, privately held company with offices in Scottsdale and Chicago. To learn more, please visit http://www.lessen.com.

Founded in 2019
Scottsdale, Arizona, USA
1K employees (17 in marketing)