Director of Product Marketing at Jacobs | San Francisco, CA | $180K/yr – $210K/yr

Jacobs

Director of Product Marketing

San Francisco, CA (On-site)

$180K/yr – $210K/yrDirector/Executive7+ years expFull time

Posted 3 months ago

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Job Summary

Lead product marketing efforts and a cross-functional team to shape strategy, messaging, and GTM for high-impact product lines that drive adoption and revenue.

Must-have: 7–10+ years in product marketing with proven ownership of strategy and outcomes.
Standout: Player-coach with senior-stakeholder influence and enterprise SaaS focus.
Standout: Demonstrated ability to mentor teams and lead cross-functional launches.

Job Description

Responsibilities

Lead, mentor, and develop a team of Product Marketing Managers, setting clear priorities, coaching for impact, and building a high-performing, accountable team culture
Define and drive the overall product marketing strategy, establishing priorities, frameworks, and operating rhythms to maximize team effectiveness and business impact
Set and uphold the standard for messaging, positioning, and go-to-market excellence across the portfolio, ensuring clear differentiation in the market
Act as a player-coach by stepping into critical initiatives, guiding complex launches, and supporting the team in delivering high-impact work
Own product marketing for one of our core product lines, including defining go-to-market strategy, messaging, and launch execution to drive adoption and revenue growth
Collaborate closely with Product leadership to influence roadmap, packaging, and pricing decisions based on market insights and customer needs
Elevate messaging and positioning across the product portfolio, creating clear, differentiated narratives that resonate with target audiences and drive pipeline and revenue
Collaborate extensively within the Marketing team and with key stakeholders on the Product, Market Development, Sales, Customer Success, and Data Science teams to align on strategy, drive cross-functional execution, and bring our products to market
Drive sales enablement strategy and execution, ensuring teams are equipped with the tools, content, and insights needed to win in the market
Oversee the development of high-impact customer-facing content, ensuring consistency, quality, and alignment with buyer journeys

Requirements

7–10+ years of product marketing, go-to-market, or related experience, with demonstrated ownership of strategy and business outcomes
Experience in a people management or team leadership role
Proven track record of owning product marketing strategy and driving measurable business outcomes, including product adoption, pipeline growth, and revenue impact
Experience leading and developing high-performing teams, with the ability to coach, mentor, and develop talent
Experience leading through influence across senior stakeholders and driving alignment across Product, Sales, and Marketing
Strong experience in enterprise SaaS, data products, or analytics platforms; transportation or infrastructure experience is a plus
Demonstrated ability to operate as a player-coach—balancing leadership responsibilities with hands-on execution when needed
Exceptional communication, storytelling, and presentation skills, with experience influencing senior stakeholders and executives
Deep expertise in go-to-market strategy, product launches, messaging and positioning, and sales enablement. Proven ability to translate complex product capabilities into differentiated market narratives
Strong cross-functional leadership skills, with the ability to align diverse stakeholders and drive complex initiatives forward

Preferred

Experience in urban planning, transportation planning, or transportation analytics is a plus, but not required
Experience working closely with sales teams and supporting enterprise sales cycles is preferred
Open, honest, and direct communicator with a collaborative, team-first mindset and a strong ability to build trust and drive alignment across the organization

Benefits

Our health and welfare benefits are designed to invest in you, and in the things you care about. Your health. Your well-being. Your security. Your future. Employees have access to medical, dental, vision, and basic life insurance, a 401(k) plan, paid time off, and the ability to purchase company stock at a discount. Eligible employees may also enroll in a deferred compensation plan or the Executive Deferral Plan. And certain roles may be eligible for additional rewards, including merit increases, performance discretionary bonus, and stock.

Jacobs

4.0 Glassdoor

At Jacobs, we're challenging today to reinvent tomorrow – delivering outcomes and solutions for the world's most complex challenges. With a team of approximately 45,000, we provide end-to-end services in advanced manufacturing, cities & places, energy, environmental, life sciences, transportation and water. From advisory and consulting, feasibility, planning, design, program and lifecycle management, we're creating a more connected and sustainable world.

Founded in 1947

Dallas, Texas, USA

68K employees

www.jacobs.com

78% recommend to a friend

88% CEO approval