Advanced Specialist, Product Marketing
Pearson
USA (Remote)
$70K/yr - $120K/yrIn-houseFull-timeMid level
2 hrs ago
Director of Product Marketing, International
Fremont, CA (Hybrid)
$185K/yr – $205K/yrDirector/ExecutiveFull time
Posted 4 months ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Drive Foxit’s product marketing across global regions with a leadership role that defines strategy, messaging, and GTM for the portfolio.
- Strong ownership: define market strategy, messaging, and segmentation for a multi-region product portfolio.
- Must-have: 10+ years in B2B software product marketing with senior-level ownership.
- Standout: Builds and leads PMMs, aligns cross-functionally, and shapes long-term market vision.
Job Description
Responsibilities
- Define the market, category, and positioning strategy for Foxit’s product portfolio across global regions.
- Develop clear, differentiated messaging and value propositions aligned to target buyers, use cases, and customer needs.
- Own segmentation, buyer personas, pricing and packaging inputs, and portfolio narrative development.
- Ensure product marketing strategy supports both regional go-to-market needs and broader company growth objectives.
- Build, lead, and develop a team of Product Marketers, including hiring, coaching, performance management, and capability building.
- Establish PMM operating rhythms and sprint cycles aligned to product, release, and campaign timelines.
- Embed product marketing into R&D and product planning processes, including roadmap reviews, discovery sessions, and sprint reviews.
- Drive strong cross-functional alignment across Product, Engineering, Sales, Marketing, and Customer Success.
- Develop and maintain a 1–3 year market vision for each product area, including customer needs, technology shifts, competitive dynamics, and category evolution.
- Own the MRD process across both short-term and long-term planning horizons, translating research and analysis into actionable product and business recommendations.
Requirements
- 10+ years of B2B software product marketing experience, including significant ownership at the Senior Manager or Director level.
- Proven success leading portfolio strategy, positioning, market intelligence, and go-to-market execution in competitive software markets.
- Experience marketing to IT buyers and departments across SMB, mid-market, and enterprise segments.
- Strong expertise across core product marketing disciplines, including messaging, positioning, segmentation, pricing and packaging, launches, and sales enablement.
- Demonstrated ability to convert market insight into business strategy, product direction, and measurable commercial outcomes.
- Strong executive presence and stakeholder management skills, with the ability to influence across senior leadership and cross-functional teams.
- Excellent communication and storytelling skills, with comfort presenting to customers, internal leaders, partners, analysts, and industry audiences.
- Experience working across global and regional teams in a multi-market environment.
- Familiarity with analyst relations and engagement with firms such as Gartner, Forrester, and IDC is a plus.
Preferred
- Familiarity with analyst relations and engagement with firms such as Gartner, Forrester, and IDC is a plus.
Foxit
Founded in 2001, Foxit is a leading provider of innovative PDF and eSignature products and services, helping knowledge workers increase productivity and do more with documents. Foxit combines easy-to-use desktop software, mobile apps, and cloud services in one powerful solution: The Foxit PDF Editor Suite. This Intelligent Document Platform allows users to create, edit, fill, and sign documents through their integrated PDF Editor and eSign offerings – from anywhere and on any device. Foxit also enables software developers to incorporate innovative PDF technology into their applications via powerful, multi-platform Software Developer Kits (SDK).Winner of numerous awards, Foxit has over 700 million users and has sold to over 485,000 customers, ranging from SMBs to global enterprises worldwide. Foxit products are ISO 32000-1/PDF 1.7 standard compliant, therefore, compatible with your existing PDF documents and forms.Foxit's MissionEnabling people to create, collaborate, share, and use documents on any device.Foxit's VisionFoxit on every device.To learn more about Foxit :- Official Website: https://www.foxit.comFollow us:-YouTube: https://www.youtube.com/@FoxitSoftwareInc- Facebook: https://www.facebook.com/foxitsoftware- Twitter: https://twitter.com/foxitsoftware- Instagram: https://www.instagram.com/foxitsoftware/
