Responsibilities

• Positioning & Go-to-Market Strategy
• Own positioning, messaging, and go-to-market strategy across Derivatives, Data Vantage, Equities, and FX, tailored to how each institutional audience buys and adopts.
• Partner with sales and product managers to translate commercial plans and roadmap into market-ready, audience-specific positioning, and own the integrated product launch roadmap — coordinating timing with, and feeding narrative into, the institutional events calendar and flagship content vehicles owned by Marketing Programs.
• Set the messaging framework and product marketing kit the regional marketing leads work from, keeping positioning consistent for each audience across the EU and APAC.
• Content, Storytelling & Launch Execution
• Act as the team's lead storyteller, translating complex products into clear, compelling narratives for institutional audiences, and write flagship content directly, including product narratives, launch messaging, and high visibility client and sales materials.
• Develop launch plans across the businesses, from positioning and naming through campaign execution and sales rollout, and coordinate with center of excellence (COE) teams such as web, PR, and paid and advertising to bring each launch to market.
• Use AI tools to speed up content development, market and competitive research, and campaign production, and build that fluency across the team.
• Team & Cross-Functional Leadership
• Lead, develop, and direct a team of product marketers.

Requirements

• 10+ years of B2B product marketing experience, with a strong preference for financial services or capital markets.
• A strong writer and content creator who can produce institutional-grade positioning, launch messaging, and sales materials directly, not just oversee them.
• Demonstrated ownership of product positioning, messaging, and launch strategy across a portfolio of products or businesses.
• Comfort operating as a player-coach, balancing strategy and team leadership with hands-on execution.
• People leadership experience, including leading and developing marketers.
• Proven cross-functional partnership with product management and sales leaders.
• Experience marketing complex products to institutional or sophisticated B2B audiences.
• Data-driven approach with comfort owning competitive intelligence, win/loss analysis, and program reporting.
• Comfort operating in a regulated environment with compliance and legal review.

Preferred

• Working knowledge of derivatives, options, market data products, or FX.
• A portfolio of positioning, messaging, or launch content samples.
• Experience building scalable, global-to-local product marketing frameworks and equipping regional or field teams to localize and execute.
• Product launch and sales enablement experience, including training sales teams on new positioning.
• Familiarity with Salesforce, product marketing and sales enablement tools (e.g., Highspot, Seismic), and analytics tools.