Responsibilities

• Develop product positioning and messaging: define how ClearML is framed in the market, what differentiates us from alternatives, and how our value maps to the specific challenges of platform engineers, IT leaders, and infrastructure decision-makers
• Build and maintain a buyer journey map — from awareness through POC to purchase — defining ICPs, personas, purchasing committee members, and the specific content and channels that influence each stage. Use this framework as the strategic backbone for all content prioritization decisions
• Own market intelligence: lead a weekly review with marketing, product, and leadership to monitor the latest AI hype-cycles, ecosystem announcements, and competitive moves. Quickly synthesize the signal, find ClearML's angle, and activate a timely response — blog post, social, or both. Relevance has a short shelf life
• Develop a brand awareness strategy targeted at IT leaders. Produce 3-4 high-impact thought leadership pieces (CXO guides, industry surveys, executive white papers) a year, targeting senior buyers who factor brand reputation into purchasing decisions rather than rely solely on technical evaluation
• Translate positioning into a full suite of market-facing assets that address key use cases across the funnel: solution briefs, thought leadership articles, white papers, platform narratives, executive blog posts, and case studies
• Produce partner-ready channel enablement content — joint solution briefs, co-branded data sheets, technical assets for distribution through channel partners (OEMs, distributors, VARs) so sales reps are equipped to position ClearML effectively in the field
• Partner with Product and Sales to ensure messaging reflects real buyer needs, addresses objections at every stage, and supports active deal cycles
• Serve as an internal authority on AI market dynamics and how ClearML fits within them, contributing to go-to-market strategy at a senior level
• Build, operate, and own the technical content flywheel: systematically intake SME-generated material (release notes, video scripts, technical guides, lab validations) and convert it into the right market-facing format: blog post, data sheet, solution brief, or channel asset. Exercise strong editorial judgment about format and purpose
• Build and maintain an content architecture: develop a taxonomy and tagging system organized by audience (platform engineer, IT practitioner, C-level executive) and topic so content is discoverable, filterable, and useful to sales at the right moment in a deal cycle
• Own sales content enablement: alert sales when new assets become available, maintain a central organized repository, and ensure reps can quickly surface the right material during active conversations
• Build and maintain an integrated content calendar aligned to the product roadmap, market moments, and industry events with the appropriate resources for execution
• Direct a team of technical marketing writers and engineers for content production: provide strategically grounded briefs, clear direction, and substantive feedback to ensure technical accuracy and quality
• Own the content review and approval process, coordinating across marketing, product, and technical stakeholders to keep content accurate, compelling, and on brand
• Track content performance and use data to refine strategy, doubling down on formats and topics that move the needle with target audiences