Responsibilities

• Own FranConnect’s product narrative and messaging architecture across all four pillars: Core FMS, Financials, Operations, and Engagement.
• Build, lead and scale FranConnect’s competitive intelligence function —design repeatable win/loss processes, conduct customer interviews to collect data, synthesize trends across segments and industries, and translate insights into clear positioning, enablement materials, pricing guidance, and strategic recommendations for leadership.
• Define FranConnect’s AI market positioning strategy — translating AI capabilities into clear buyer value, countering AI disruption narratives, and reinforcing our unique moat: deep franchise domain expertise and proprietary data across 1,500+ brands.
• Own pricing and packaging strategy across the full portfolio — partnering with Finance, Sales, and Product to design tiers, bundles, and expansion pricing that accelerate revenue and improve NRR.
• Lead go-to-market strategy and execution for product launches, new features, and strategic initiatives across FranConnect’s portfolio.
• Support a sales enablement library with collateral and resources that gives reps and teams what they need to win: pitch decks, one-pagers, battlecards, ROI tools, customer case studies, etc. that positions the sales team a step ahead in every competitive deal.
• Drive cross-functional alignment on product positioning and value narrative – ensuring consistency across the customer lifecycle from external marketing through sales conversations, implementation, adoption, and renewal.
• Build, mentor, and lead a high-performing team of product marketers embedded across company’s product pillars.
• Present data-driven product narratives, pricing recommendations, and competitive intelligence to leadership that helps shape go-to-market strategy and improve win rates

Requirements

• 7+ years of product marketing experience in B2B SaaS, with at least 3 years in a leadership or people management role
• Proven track record owning positioning, messaging, and GTM for complex enterprise or mid-market products
• Deep expertise in competitive intelligence and pricing and packaging strategy, including tier design, bundle construction, and value-based pricing
• Ability to position AI-powered products credibly — turning AI features into real buyer value, not buzzwords, and countering AI-as-threat narratives at the board and enterprise-buyer level
• Exceptional storytelling, writing, and executive presence — you can make complex B2B software feel essential to any audience
• Strategic thinker who executes — this role requires both vision and a willingness to get into the details
• Strong cross-functional leadership skills with professional stature and executive presence to influence at every level of the organization

Preferred

• Experience marketing complex, workflow-heavy software (CRM, ERP, or operations platforms preferred)
• Experience working in the franchise industries (restaurants, retail, fitness, etc.)
• Experience at a high-growth B2B SaaS technology company
• Agile methodology experience