Responsibilities

• Help define and evolve Calero's market position in SaaS Management, Cloud Expense Management, AI Spend Management, and FinOps.
• Translate market trends into strategic opportunities, thought leadership, and product narratives.
• Develop category points of view that align to Calero's core strategic narratives: Governance at Scale; Platform Unification; Machine-Speed Operations.
• Partner with leadership to shape long-term market strategy and differentiation.
• Own positioning and messaging for SaaS Management and the broader FinOps portfolio.
• Build and maintain messaging frameworks that connect buyer pain points, product capabilities, and business outcomes.
• Translate technical capabilities into clear business value for IT, Finance, Procurement, Operations, and Executive stakeholders.
• Ensure consistency across website, campaigns, sales enablement, analyst interactions, PR, and thought leadership.
• Partner with Product Management, Finance, Sales, and Executive Leadership to develop and evolve pricing and packaging strategies across the SaaS Management and FinOps portfolio.
• Conduct market, competitive, and customer research to inform pricing decisions and packaging structures.
• Develop pricing frameworks that align product value, buyer outcomes, and market expectations.
• Evaluate opportunities for usage-based, consumption-based, tiered, and platform pricing models as the portfolio expands into Cloud Expense Management and AI Spend Management.
• Support business case development and pricing recommendations for new products, capabilities, and market segments.
• Monitor competitive pricing trends and provide recommendations that strengthen Calero's market position and revenue growth objectives.
• Partner with Sales Enablement to ensure pricing, packaging, and value communication are effectively incorporated into customer conversations and commercial motions.
• Help operationalize Calero's market knowledge graph across: Canonical POVs; Buyer implications; Personas; Jobs-to-be-Done; Product capabilities; Content architecture.
• Partner with SEO, content, PR, and web teams to strengthen semantic authority and AI discoverability.
• Contribute to Answer Engine Optimization (AEO), Generative Engine Optimization (GEO), and category authority initiatives.
• Lead launches, releases, campaigns, and strategic market initiatives.
• Develop GTM plans that align product strategy, sales motions, content, partner programs, and demand generation? (as per text) • Support pipeline acceleration and competitive displacement motions? (as per text) • Partner with Channel Marketing to support partner enablement and ecosystem growth.

Requirements

• 5–10+ years of Product Marketing experience in B2B SaaS, FinOps, IT Management, Cloud, Security, Technology Operations, or related markets.
• Experience developing positioning, messaging, and GTM strategies for enterprise software solutions.
• Strong understanding of buyer journeys, personas, and Jobs-to-be-Done frameworks.
• Experience supporting sales enablement and product launches.
• Exceptional written and verbal communication skills.

Preferred

• Experience in SaaS Management, FinOps, Cloud Management, Technology Expense Management, IT Operations, Procurement, or Governance-related markets.
• Experience working with analysts such as Gartner, Forrester, IDC, or ISG.
• Familiarity with SEO, AEO, GEO, semantic content strategies, and knowledge graph concepts.
• Experience supporting category creation or market repositioning initiatives.

Benefits