Responsibilities

• Strategy & execution: Own product marketing strategy and hands-on execution for a fast-growing enterprise AI company defining the category of autonomous supply chain execution.
• Positioning & narrative: Own Emerix’s positioning, category narrative, and messaging architecture across personas (Supply Chain, Operations, IT) and verticals (consumer brands, manufacturing, wholesale).
• Product launches: Lead end-to-end go-to-market for product, feature, and AI capability launches—internal alignment, external campaigns, measurable outcomes.
• Sales enablement: Build and continuously raise the bar on what our AEs use to win—pitch decks, demo scripts, battlecards, ROI tools, objection handling, and case studies.
• Competitive intelligence: Own our view of the competitive landscape (direct competitors, planning vendors, ERP-native modules) and turn it into actionable enablement and product input.
• Customer marketing: Turn customer wins into reference stories, case studies, ROI proof, and quotable moments.
• Analyst & influencer relations: Build and own relationships with Gartner, IDC, and supply chain influencers; drive briefings, inquiries, and inclusion in research (Magic Quadrant, Cool Vendor, Hype Cycle).
• Thought leadership: Partner with the CEO and CTO on category-defining content—turning the execution gap thesis into articles, posts, talks, and reports that shape the market.
• Demand gen partnership: Ensure messaging carries through to campaigns, web, paid, events, and ABM motions; partner closely with growth and field marketing as we add those functions.
• Pricing & packaging: Bring market evidence to pricing and packaging decisions as we scale across verticals and segments.