Responsibilities

• Strategy and vision – Set the strategic direction for Illumio's Ecosystems & Growth practice, unifying alliance-led and product-led growth motions into a coherent plan for accelerating pipeline and customer time-to-value.
• Technical demo ownership – Architect and build the product demos that prove Illumio's value to partners, prospects, and the field — for joint alliance integrations, for the Trial and Marketplace experience, and for major launches. Set the technical bar the team's demo environments and assets are held to, and be hands-on building or rebuilding a demo yourself when the moment calls for it.
• Alliance marketing leadership – Own the joint messaging, positioning, and value propositions for Illumio's key technology and cloud partners, and ensure partner campaigns, co-sell enablement, and joint launches land with impact.
• Growth and PLG leadership – Direct the strategy for the Web Trial and Marketplace experience — the journeys, landing pages, nurtures, and trial assets that turn prospects into active users — and guide your team through execution.
• Team leadership and development – Lead, coach, and grow a team of three product marketers across alliance and growth disciplines, setting priorities, raising the bar on craft, and building their paths to the next level.
• Cross-functional and executive partnership – Act as the senior marketing voice to Business Development, Partner Sales, Product Management, and the Office of the CTO, and represent Ecosystems & Growth priorities at the leadership table.
• Integrated go-to-market planning – Build and direct integrated GTM plans that generate demand and pipeline through both alliance channels and PLG motions, tracking performance and reallocating investment based on results.
• Launch integration – Ensure every major product launch has both an alliance/partner motion and a Trial/Marketplace motion built in from the start, in partnership with the broader product marketing team.
• Market intelligence – Stay ahead of partner ecosystem trends, PLG and trial best practices from other vendors, and the competitive landscape, and translate that intelligence into strategy your team can act on.

Requirements

• Hands-on technical depth (required, not preferred): you have personally built product demos yourself, not just briefed someone else to build them, and can speak credibly to a technical buyer or a partner's engineering team. Candidates without direct, hands-on demo-building experience will not be considered for this role, regardless of strategic or people-leadership strength.
• 8+ years of product marketing experience in enterprise security, cloud, or infrastructure software, including at least 3 years leading and developing marketers directly.
• Proven success setting strategic goals for a marketing function and translating them into operational plans that a team executes against.
• Track record building technology alliance/partner marketing programs, PLG or trial-led growth motions, or both.
• Demonstrated ability to build and maintain relationships with key industry and technology partners.
• Strong storytelling, positioning, and messaging skills — able to translate complex technology and integrations into differentiated, customer-facing value.
• Exceptional cross-functional leadership: comfortable driving alignment across Marketing, Product, Sales, Business Development, and executive stakeholders.
• Comfortable setting and tracking KPIs for alliance and growth marketing programs, and adjusting strategy based on what the data shows.
• Excellent written and verbal communication, including the ability to influence and guide senior executives.
• Ability to manage competing priorities across two distinct disciplines — partner marketing and growth/PLG — with a deadline focus.

Preferred

• MBA or advanced degree in Marketing, Business, or a technical field.