Responsibilities

• Outside-In Market & Customer Insight (Foundational) Act as the voice of the customer for DSP-led commerce and app growth products.
• Build a deep understanding of: Buyer motivations, constraints, and decision criteria; How commerce, performance, and retail media network (RMN) budgets are actually allocated; What customers say they want versus what they actually buy
• Use customer insight to: Define ideal customer profiles (ICPs) and buying personas; Prioritize the highest-impact use cases; Pressure-test internal assumptions
• Serve as the internal arbiter of market reality when perspectives diverge
• Commerce Strategy & Narrative (Primary Ownership) Define what "Commerce in the DSP" means — including outcomes, ICPs, use cases, and clear differentiation versus retail media networks, retail media platforms, and performance DSPs.
• Build and own the end-to-end commerce narrative, including: Problem framing rooted in customer pain points; A clear value proposition tied to measurable business outcomes; A compelling articulation of why DSP-native commerce versus alternative solutions; Ensure positioning reflects how customers actually talk, evaluate, and buy, rather than internal product architecture.
• App User Acquisition, Re-engagement & Retargeting (Core Use-Case Pillar) Own the product marketing strategy and narrative for: App user acquisition; User re-engagement; Retargeting and lifecycle marketing; Position these capabilities as inputs into commerce and lifecycle outcomes — such as conversion, repeat purchase, and lifetime value (LTV) — rather than isolated performance tactics.
• Define ICPs, buying triggers, and success metrics for growth and performance marketers.
• Ensure consistent storytelling across full-funnel and lifecycle marketing motions, reinforcing a unified customer journey narrative.
• Ecosystem Depth Lead product marketing strategy across the broader ecosystem, supporting DSP-led commerce and growth.