Director, Product Marketing

Responsibilities

• Go-to-Market & Product Strategy - Own end-to-end GTM strategies for Diligent Boards across key customer segments and regions. - Develop differentiated positioning, messaging, value propositions, and launch strategies based on customer, market, and competitive insights. - Partner with Product and Engineering to understand product roadmaps, technical capabilities, integrations, data, AI functionality, and translate these into compelling customer benefits. - Identify opportunities to improve product-market fit, adoption, expansion, and revenue growth. AI & Technical Product Marketing - Develop GTM strategies for AI-powered products and capabilities , translating AI/GenAI functionality into clear business value and differentiated market positioning. - Build sufficient technical depth to credibly understand and communicate complex SaaS technologies, including APIs, integrations, data, automation, security, and AI capabilities. - Partner with technical product and engineering teams to ensure accurate and compelling communication of product capabilities. Market & Customer Insights - Develop deep understanding of our ICP, personas, buying committees, customer journeys, TAM, competitive landscape, and market trends . - Lead Voice of Customer and market research initiatives and translate insights into actionable GTM and product recommendations. - Identify opportunities across SMB and mid-market segments , including digital and product-led growth motions. Sales Enablement & Commercial Execution - Equip Sales, Pre-Sales, Customer Success, and Enablement teams with compelling product narratives, competitive intelligence, technical content, battlecards, and other sales tools. - Partner with Marketing and Sales on campaigns that generate demand and accelerate pipeline and revenue. - Support pricing, packaging, segmentation, and monetization strategies in partnership with Product, Finance, and Sales. Measurement & Optimization - Establish KPIs to measure product marketing impact across pipeline, conversion, product adoption, expansion, and revenue. - Use quantitative and qualitative insights to continuously optimize GTM strategies, positioning, messaging, launches, and campaigns.

Requirements

• 8+ years of B2B SaaS/product marketing experience , with significant experience in a technology company.
• 5+ years in product marketing or technical product marketing , with demonstrated ownership of end-to-end GTM strategies.
• Strong technical aptitude and the ability to understand and simplify complex SaaS, APIs, integrations, data, automation, and AI/GenAI technologies .
• Demonstrated experience developing AI/GenAI go-to-market strategies or marketing AI-enabled products/features.
• Experience marketing to SMB and/or mid-market customers , with an understanding of differentiated buying journeys and GTM motions.
• Strong product marketing fundamentals across positioning, messaging, launches, competitive intelligence, customer insights, and sales enablement.
• Experience working closely with Product Management, Engineering, Sales, Marketing, Customer Success, and senior leadership.
• Strong analytical skills and ability to turn market and customer data into actionable GTM strategies.
• Exceptional storytelling, written and verbal communication, and executive presence.
• Ability to operate autonomously, prioritize effectively, and influence cross-functional stakeholders in a fast-paced environment.

Preferred

• - Experience in GRC, governance, risk, compliance, legal technology, cybersecurity, or enterprise SaaS .
• - Experience with product-led growth (PLG) , self-service, digital acquisition, or usage/adoption-driven growth models.
• - Experience marketing products to executives, General Counsels, Corporate Secretaries, legal professionals, CIO/IT leaders, security teams, or other complex buying committees.
• - Experience with generative AI, LLMs, AI agents, automation, analytics, or other emerging technologies.
• - Experience with pricing, packaging, monetization, and product-market fit initiatives.

Benefits

• - Creativity is ingrained in our culture. We are innovative collaborators by nature. We thrive in exploring how things can be differently both in our internal processes and to help our clients
• - We care about our people. Diligent offers a flexible work environment, global days of service, comprehensive health benefits, meeting free days, generous time off policy and wellness programs to name a few
• - We have teams all over the world . We may be headquartered in New York City, but we have office hubs in Washington D.C., Vancouver, London, Galway, Budapest, Munich, Bengaluru, Singapore, and Sydney.
• - Diversity is important to us. Growing, maintaining and promoting a diverse team is a top priority for us. We foster and encourage diversity through our Employee Resource Groups and provide access to resources and education to support the education of our team, facilitate dialogue, and foster understanding.